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Written by a US Navy Veteran Communication Specialist. This book will show you how to use a precise system for improving the six attitudes and seven activities that will turn you into an expert communicator. Once you read the book you will be able to get your message across with military precision. If you are a CEO, manager, military recruiter, professional service provider, salesperson, or entrepreneur, this book will introduce you to a system for learning created over 200 years ago by Ben Franklin, one of the Founding Fathers of the United States. You will be implementing a system designed by Ben Franklin who is considered to be one of the most persuasive people in the history of the US.
A District Sales Manager, DSM, is the unknown soldier in the industry. Responsibilities are huge and resources are non existent. This information is geared toward helping you maximize your efforts and get amazing results from your team. A successful DSM must have the right combination of experience and street smarts. You must also have complete knowledge of not only selling strategies, but how to train, manage and motivate your sales team. You will see how effective a sales person can become when you raise the sights of each sales person on your team to 6 million dollars a year at a 20% GP.
Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Those who herd in the vast grassland region of Inner Asia face a precarious situation as they struggle to respond to the momentous political and economic changes of recent years. In The End of Nomadism? Caroline Humphrey and David Sneath confront the romantic, ahistorical myth of the wandering nomad by revealing the complex lives and the significant impact on Asian culture of these modern "mobile pastoralists." In their examination of the present and future of pastoralism, the authors recount the extensive and quite sudden social, political, environmental, and economic changes of recent years that have forced these peoples to respond and evolve in order to maintain their centuries-old way of life. Using extensive and detailed case studies comparing pastoralism in Siberian Russia, Mongolia, and Northwest China, Humphrey and Sneath explore the different paths taken by nomads in these countries in reaction to a changing world. In examining how each culture is facing not only different prospects for sustainability but also different environmental problems, the authors come to the surprising conclusion that mobility can, in fact, be compatible with a modern and urbanized world. While placing emphasis on the social and cultural traditions of Inner Asia and their fate in the post-Socialist economies of the present, The End of Nomadism? investigates the changing nature of pastoralism by focusing on key areas under environmental threat and relating the ongoing problems to distinctive socioeconomic policies and practices in Russia and China. It also provides lively contemporary commentary on current economic dilemmas by revealing in telling detail, for instance, the struggle of one extended family to make a living. This book will interest Central Asian, Russian, and Chinese specialists, as well as those studying the environment, anthropology, sociology, peasant studies, and ecology.
Do you yearn to achieve more? To make more? To do more? You are not alone. We are all drawn to the irresistible sensation of accomplishing great things and succeeding mightily. Yet despite our best efforts, ultimate success and joy can seem so elusive. Why? All too often we are running on autopilot, repeating past behaviors, and achieving the same results. In Choosing Greatness, Christina Curtis combines her decades of practical experience in business psychology and her conversations with some of the greatest leaders of our generation—Richard Branson, CEO of the Virgin Group; Javier Rodriguez, CEO of DaVita Inc.; Jonathan Johnson, CEO of Overstock.com; Teena Piccione, executive at Google; Lara Merriken, founder of LÄRABAR®; and more—to teach you how to unlock the full potential of the greatest change agent imaginable: your own mind. In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear, easy direction on how to live more consciously in that space so you can push your brain to operate with peak efficiency and precision. If you’re a leader, entrepreneur, executive, or anyone who wants to squeeze more time, money, and joy from every day, Choosing Greatness is a must-have book that's brimming with tools and strategies!