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This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Discover dozens of tips, tricks, and techniques for getting people to do what you want If you would like to be able to persuade people to do what you want and influences others with ease... and do it even if you (currently) feel like a doormat who has zero influence over others... then this book will show you how.Recently, a study by the Carnegie Institute of Technology found that your ability to persuade and influence other people accounts for a jaw-dropping 85 percent of your financial success. Your technical skills and expertise account for only a measly 15 percent.Put simply, your ability to influence and persuade is nearly six times more important to your financial success than intellect, talent, or skill. It's really that important.And in this book, you will learn all the tips, tricks, and techniques you need to become a master persuader who influences others with ease. How will you learn to become a master of influence and persuasion? Inside the book: Two bizarre ways to make people several times more likely to oblige any request you make of them How you can use a sneaky trick pioneered by U.S. founding father Benjamin Franklin to turn hostile enemies into friendly helpers Why asking people for extravagant things and getting rejected will make them want to do your bidding How to exploit a subconscious flaw in the human brain to make people believe what you're telling them to do is in their best interests (even when it's absolutely not) As well as... 3 ways to make people like you and want to do what you tell them How to appeal to people's sense of identity to make them more open to your persuasion How to use a decoy option to make people more likely to do what you want. A simple conversation trick that makes people say "yes" How to take advantage of the "halo effect" to force people to view you in a positive light and be more strongly influenced and persuaded by you The single most persuasive force known to humankind The secret to being so good at persuading people that they think what you're telling them to do was their own idea! And much more... If you want to become a master of persuasion, influence people with ease, and get what you want more often, then scroll up to the top of this page and click the BUY button.
Based on unprecedented access--interviews with key players, diaries, memos, etc.--the first book to document Brian Mulroney's impressive foreign policy record, from NAFTA to the collapse of the Soviet Union, climate change to the release of Nelson Mandela. Prime Minister Brian Mulroney led and lifted Canada's voice and influence in world affairs to unprecedented heights. He understood better than many of his predecessors that Canada's power and influence derived from a solid grasp of our vital national interests, and a purposeful commitment to pursing those interests and values on the world stage. With full access to key players and new documentation, Fen Osler Hampson brilliantly tells how Canada succeeded in advancing its national interests on trade, the environment, national security, and the elevation of democracy and human rights under Mulroney's leadership. Through negotiation and the deliberate cultivation of close personal links with other world leaders and figures, including Ronald Reagan and George H.W. Bush, Margaret Thatcher, François Mitterrand, Nelson Mandela and many others, there were significant achievements that serve Canadian interests to this day. Efforts to combat acid rain, repair the ozone layers, and to champion climate change, long before it became fashionable, surprised and satisfied many ardent advocates on the environment. Perhaps most important of all, Brian Mulroney put to bed the long-standing myth that Canada could not be a respected international player if it was seen as being too close to the United States. In sharp contrast to his predecessor, he argued that the path for global influence for the country began with a principled and trusted dialogue with Washington, one that other world leaders noticed. As Canada's present government navigates its own course in choppy international waters, there is much to be learned from our finest hour on the international stage some three decades ago under Prime Minister Brian Mulroney.
Persuasion Series Book #2 Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it a manipulative scheme. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it. Over the years, researchers and experts have discovered and perfected a multitude of methods of persuasion. From the comfort of your own home, you can get in on their findings. Many, many proven persuasion methods have been collected and placed in the pages of this book. Even if you do not plan on practicing persuasion, you still owe it to yourself to make yourself aware of the persuasion methods that institutions, organizations, and individuals could utilize in order to affect how you think. Benefits of Persuasion Mastery: How to Master Persuasion, Mind Control, and NLP The methods are proven to persuade others to go along with suggestions. You will no longer be left frustrated when other people fail to agree with you. You will be wary of the persuasion methods that you might be susceptible to. Learn historical and contemporary uses of a variety of persuasion methods. Discover how to make anyone believe your viewpoint. And much more... Curious about persuasion? Grab your copy of Persuasion Mastery: How to Master Persuasion, Mind Control, and NLP today!
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
This manual may not be right for you. That's just reality but let's find out. Take this quick test. We are all in the business of moving people in the direction we would like them to go. This is natural and you'll find out why soon enough. However, if you're not interested in knowing the shortcut, the quick, fast, effective, and scientifically proven tactics you can use at will to get what you want, this is not for you. But just to be sure, if you don't care about; Learning how to get a yes response to your every request - Learning the secret to increasing sales and profitability - Becoming financially independent - Learning the secret to controlling the masses - Improving personal relationships - Getting what you want. Period! If this is not the manual for you, you're better off giving it to someone who might be interested in everything I mentioned above. Eliminate coincidences, master this manual. Become a master of persuasion. However, always remember to be ethical