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Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
A powerful, comprehensive guide to spotting, responding to and proactively defending yourself from online abuse - and learning how to be a good ally to those experiencing it. 'The need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of' Dr Shola Mos-Shogbamimu 'A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant' Richard Curtis ______________________________________ Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. Black women are 84% more likely to face online harassment than white. There has been a 71% rise in online disability abuse and 78% of LGBTQ+ people have experienced hate speech online. How to Stay Safe Online is an urgent, necessary digital self-care tool from leading activist for online equality Seyi Akiwowo. With a blend of practical advice, Seyi's personal experiences and interviews with Jameela Jamil, Hera Hussain, Laura Bates and Yassmin Abdel-Magied, this book will: * Provide practical tips on how to confidently navigate online spaces * Equip you with a range of responses to online abuse and how to effectively report * Teach you how to set boundaries and use the internet as a force for good * Empower friends, teachers and parents to help victims * Help you create your own digital self-care plan This will be the go-to guide to developing resilience, greater compassion for others and authentic allyship online. ______________________________________ 'Seyi Akiwowo's work to make the online world safer, especially for Black women, is not only powerful, it's necessary' Nova Reid 'This helpful book is a crucial companion' Emma Gannon 'No one should be using the internet without having read this book' Alex Holder 'Accessible, empowering and potentially life-changing [...] everyone should read' Laura Bates 'Seyi is one of the most important voices of our generation [...] I hope this book gets added to the national curriculum' Poppy Jamie
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. Set up your Instagram business account and link your sales to the Instagram Shopping feature Use analytics to understand your engagement and create better content Learn how to effectively use Instagram Stories, Broadcast Channels, and Threads Reach more people with brand partnerships, hashtags, and viral posts Even if you're a complete Insta-beginner, Instagram For Business For Dummies will help you market your brand on this powerful social platform.
MAKE THE WORLD A BETTER PLACE “This book is a must read for all with an interest in the future of design.” —Jim Spohrer, PhD, Retired Industry executive, International Society of Service Innovation Professionals “The world is in need of better design, and Kozma’s book shows us how to get there.” —Mark Guzdial, Director, Program in Computing for the Arts and Sciences, College of Literature, Science, and the Arts, Professor of Electrical Engineering and Computer Science, College of Engineering, University of Michigan Design services, products, experiences, and places that transform the world for the better Make the World a Better Place: Design with Passion, Purpose, and Values presents an insightful and hands-on discussion of design as a profoundly human activity and challenges us all to use design to transform the world for the better. The book explains how and why the design industry lost its way, and how to re-ignite the idealism that once made it a force for good. Make the World a Better Place describes a set of moral principles, based on our shared humanity, that can be used to create “good” designs: designs that reduce harm, increase well-being, advance knowledge, promote equality, address injustice, and build supportive, compassionate relationships and communities. Dr. Kozma applies philosophy, psychology, sociology, and history to the world of design, including: Examples and case studies of designs—both good and bad Seven principles of good design, based on the impact designs have on people An approach to design as a “moral dialog among co-creators,” in which the seven principles can be applied to intentionally improve the world Comprehensive explorations of a person-resource-activity model that explains how technology shapes designs Detailed analyses of the strengths and pitfalls of five design traditions, which include the scientific, technical-analytic, human-centered, aesthetic, and social movement traditions
In an age when social media is a part of life, there has been much debate about whether it is a force for good or evil. Removing personal opinion from the discussion, this book focusses on research findings to deliver a sorely needed account of the relationship between social media and mental health. Written by experts from a range of disciplines, this book provides a valuable overview of the field. Beginning with research on the nature of social media and their use, the book explores how social media influences mood, body image and general health, and how we can use social media positively. It also explores the link between social media use and specific mental health disorders. Discussion is grounded in the latest research to allow readers to make their own informed judgements. A must-read for professionals in social care, education and mental health, as well as interested general readers.
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Share It!: Instagram Projects for the Real World is packed with projects inspired by the features and functions of the popular social media site. Young crafters will cut colored photo filters, create a geography photo gallery, and more! An introduction to Instagram, vibrant photos, and step-by-step directions bring each physical project and digital activity to life. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.