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Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmot becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmot, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Bachelor Thesis from the year 2012 in the subject Tourism - Miscellaneous, grade: 2,6, Heidelberg International Business Academy, language: English, abstract: Despite the fact that horse-based tourism is popular as a high-impact recreational activity, this research field has received little attention. Although motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate, how the Landsmót affect the motivation of the German Icelandic Horse community regarding their decision to travel to Iceland. Special focus was put on their individual motivation to visit the Landsmót and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. Responses from 222 German Icelandic Horse community members were used in order to answer the research questions. The results illustrate, regardless of gender, that equestrian tourists of the German Icelandic Horse community were mostly motivated by entertainment and aesthetic needs, rather than escape or self-esteem. However, comparisons based on the colonial cup race study by Daniels and Norman (2005) show significant differences in the motivation need of group affiliation. No direct correlation exists between the travel motivation of the Icelandic Horse community of Germany and the Landsmót. Despite its significant publicity among the German Icelandic Horse community, it is not part of the process of choosing this destination because of this special horse-based event. According to that the Landsmót it is not the determining factor for choosing Iceland as a travel destination. Nevertheless, this study provides a background and status quo for further specific investigations, regarding the travel behaviour of Icelandic Horse Community of Germany.
Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmót becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmót, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Recently, the Nordic countries have experienced a rapid growth in numbers of visitors. At some popular nature attractions this has resulted in crowding, environmental damage, costly rescue operations and overload on public infrastructure. Implementation of economic policy instruments have hence been suggested to secure a more sustainable development. While the applicability of e.g. entrance fees is restricted by the public rights of access, economic instruments tend to represent short-sighted solutions. Sustainable development requires holistic policies, which take environmental, social and economic aspects into consideration in a long-term perspective. To achieve a more sustainable development of tourism, it is suggested that a limited use of economic instrument should take place in combination with adaptive management strategies and available legal and administrative instruments.
This report presents the results of a wildlife tourism product aimed at providing information about the role of Australian native wildlife as a tourism product in the international visitor market. This publication is also available for free download at www.crctourism.com.au
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
The working group on Sustainable Consumption and Production, under the Nordic Council of Ministers requested consultants from Gaia to identify, write out and publish best practice cases of sustainable consumption and production on the UNEP SCP Clearinghouse. This report presents nineteen initiatives that cover two particular themes: 1) Sustainable Lifestyles and Education and 2) Sustainable Public Procurement. The cases have also been added into the UNEP's 10 Year Frame-work Program (10YFP) information platform, the SCP Clearinghouse which is a concrete result of Rio+20. The objective is to enhance international cooperation in order to accelerate a shift towards sustainable consumption and production in developed and developing countries. The SCP Clearinghouse is a web-based information sharing tool, which can be used by different actors as an inspiration for advancing SCP worldwide.
This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.
In The Ikigai Journey, authors Hector Garcia and Francesc Miralles take their international bestseller Ikigai: the Japanese Secret to a Long and Happy Life a step further by showing you how to find your own ikigai through practical exercises, such as employing new habits and stepping outside your comfort zone. Ikigai is the place where our passion (what we love), mission (what we hope to contribute), vocation (the gifts we have to offer the world) and profession (how our passions and talents can become a livelihood) converge, giving us a personal sense of meaning. This book helps you bring together all of these elements so that you can enjoy a balanced life. Our ikigai is very similar to change: it is a constant that transforms depending on which phase of life we are in. Our "reason for being" is not the same at 15 as it is at 70. Through three sections, this book helps you to accept and embrace that--acting as a tool to revolutionize your future by helping you to understand the past, so you can enjoy your present. Section 1: Journey Through the Future: Tokyo (a symbol of modernity and innovation) Section 2: Journey Through the Past: Kyoto (an ancient capital moored in tradition) Section 3: Journey Through the Present: Ise (an ancient shrine that is destroyed and rebuilt every twenty years) Japan has one of the longest life spans in the world, and the greatest number of centenarians--many of whom cite their strong sense of ikigai as the basis for their happiness and longevity. Unlike many "self-care" practices, which require setting aside time in an increasingly busy world, the ikigai method helps you find peace and fulfillment in your busy life.