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Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
Discusses the economics and politics of globalization, examining the relationship between the global and the local
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The book provides a detailed theoretical framework and a case study on how FDI in the form of knowledge transfer from overseas MNEs contributes to the upgrading of regional manufacturing clusters. Although regional clusters have been the subject of many books, this book is one of the few that explicitly links regional clusters to global networks. It explains how being part of global networks can both facilitate and hinder the development of a regional cluster.
This book discusses management philosophy based on case studies in companies in Japan, Korea and China. In an era of increasing globalization and the internet society, it is time for companies to re-examine their mission and existence. Repeated corporate scandals and global environmental issues have revealed the need for CSR (corporate social responsibility) and business ethics. At the same time, cross-cultural conflicts in the workplace highlight the necessity for management to integrate multiple values. In other words, the importance of value in a company has to be reconsidered. This timely book re-evaluates the issue of management philosophy in the context of the global society. It approaches the issue of management philosophy from the perspective of keiei-jinruigaku, the anthropology of business administration, presenting interdisciplinary research consisting of fields such as management studies, anthropology, religious studies and sociology. By focusing on the phenomena of transmission of management philosophy to other areas by cultural translation, the book reveals the dynamic process of the global transmission of management philosophy.
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
This title was first published in 2002. The interest in becoming globally competitive through network strategies, particularly networks between small and medium-sized firms in local business communities, is high among academic researchers, economic development agencies and growth orientated firms. Important contributions to our understanding of the strategic use of networks are coming from a number of disciplinary and theoretical perspectives. This volume provides a unique opportunity to both synthesize this diverse literature and report the results of original research. It is particularly relevant to scholars of business and management, geography and economics
This book examines those countries of Southern Europe influenced by the phases of European construction and countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.
The aim of this book is to contribute to a better understanding of those intermediate countries with specific reference to two relevant international areas; those countries of southern Europe whose dynamic is very much influenced by the phases of European construction, and in countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.