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Designed for middle school teachers and students in California. Offer teachers and students a method to focus on the written and oral language convention required by the standards--to provide an effective way to teach and learn grammar, usage, and mechanics skills.
This textbook is designed to help [the reader] master the skills required for the effective use of standard English. Beginning with the basics in grammar, usage, and mechanics ... each chapter provides [the reader] with instruction and practice in specific skills. The numerous exercises throughout the book enable[s the reader] to check [his] understanding of important concepts, rules, and guidelines. In addition, various writing exercises and activities offer [the reader] opportunities to apply what [he has] learned.-To the student.
A comprehensive English test covering grammar, usage, composition, research skills, mechanics, and oral English
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Designed for middle school teachers and students in California. Offer teachers and students a method to focus on the written and oral language convention required by the standards--to provide an effective way to teach and learn grammar, usage, and mechanics skills.