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As Doctor Who nears its 50th anniversary, it is very much a part of British popular culture, and the Doctor has become a British icon. Nevertheless, thanks to BBC America and BBC Worldwide's marketing strategy, as well as the Doctor's and his companions' recent in-person visits to the U.S., the venerable series is becoming more susceptible to an "American influence," including the possibility of becoming "Americanized." Doctor Who and recent spinoffs Torchwood and The Sarah Jane Adventures offer American audiences very different insights into the Whoniverse and have met with varying degrees of success. Whereas Torchwood became a U.S.-U.K. co-production, The Sarah Jane Adventures was largely mismarketed. To complicate matters, the interrelationships that keep the Doctor Who franchise alive through radio dramas, audiobooks, comics, novels, etc., during hiatuses in television broadcasts, may give U.S. and U.K. audiences different understandings of the lead characters--the Doctor, Captain Jack Harkness, and Sarah Jane Smith. Although the past decade has been an exciting time in the Whoniverse, the Doctor--and the franchise--are poised for yet another regeneration.
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
A powerful chronicle of the sixteen weeks leading up to King of Pop Michael Jackson's death. Michael Jackson's final months were like the rest of his short and legendary life: filled with deep lows and soaring highs, a constant hunt for privacy, and the pressure and fame that made him socially fragile and almost -- ultimately -- unable to live. With the insight and compassion that he brought to his bestselling story of Martin Luther King, Jr.'s final year, Tavis Smiley provides a glimpse into the superstar's life in this emotional, honest, yet celebratory book. Readers will witness Jackson's campaign to recharge his career -- hiring and firing managers and advisors, turning to and away from family members, fighting depression and drug dependency -- while his one goal remained: to mount the most spectacular series of shows the world had ever seen. Before You Judge Me is a humanizing look at Jackson's last days.