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The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.
Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.
The arid regions impose strict limits upon human existence and activity. And yet by respecting those limits, the flourishing and stable culture of these regions has for centuries been sustained. In the late twentieth century, however, forces such as modernization, globalization, and the politics and economics of nations became so great that major changes in the old ways had to take place for the sake of survival. Egypt's northwest coast, where meager coastal rains have supported a sparse but thriving population of Bedouin, saw the arrival of settlers from the Nile Valley, accustomed to a very different way of life and production, and hordes of tourists whose "empty, silent structures" effectively turned the most productive strip of the coastal range into an artificial desert. This study documents the great accommodations that took place to ensure the arid rangelands of the northwest coast continue to be viable for the demands of human existence imposed on them. "A main thesis of this study," the authors write, "is that change in the northwest coast of Egypt has strong parallels in other arid regions of the wider Arab world; and specific comparisons are made to change underway elsewhere-especially regarding the transformation of Arab nomadic pastoralist production to a new form of ranching, and the related changes of sedentarization and the monetization of most aspects of livelihood."
In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.
This collection of key articles from the most influential journals and books in the field examines what social scientists mean by the term tourism, and what it means to be a tourist. Carefully selected and introduced by the editor, this material charts the sociological changes that have occurred in tourism, and the change from the upper-class grand tours of the late nineteenth-century to the mass tourism of the present day. The collection also assesses the economic impacts of tourism on local economies, environmental considerations, and whether the growth of tourism is sustainable in a post-September 11th world. "Tourism: Critical Concepts in the Social Sciences" is an accessible and comprehensive resource designed for academics and scholars researching in tourism, globalization, and human geography.
"A decade after the first edition of this book established itself as one of the major books that covered the nature of the demand for tourism, and the implications of that demand, this second edition represents a significant updating of material that reflects contemporary thinking."
"Since its founding in 1947, the legendary Magnum Photos agency has been telling its own story: Its photographers were concerned witnesses to history and artists on the hunt for decisive moments; their pictures were humanist documents of the postwar world. Based in unprecedented archival research, The Decisive Network peels back layers of the Magnum mythology to offer a new history of what it meant to shoot, edit, and sell news images after World War II. Between the 1940s and 1960s, Magnum expanded the human-interest story - about the everyday life of ordinary people - to global dimensions while bringing the aesthetic of news pictures into new markets. Its best-known work started as humanitarian aid promotion, travel campaigns, corporate publicity, and advertising. Working with this range of clients, Magnum made photojournalism integral to visual culture. Yet Magnum's photographers could not have done this alone. This book unpacks the collaborative nature of photojournalism as it transpired on a daily basis, focusing on how picture editors, sales agents, spouses, and publishers helped Magnum photographers succeed in their assignments and achieve fame. The Decisive Network concludes in the late 1960s and early 1970s, when, amidst the decline of magazine publishing and the rise of an art market for photography, Magnum turned to photo books and exhibitions to manage its growing picture archives and consolidate its brand. In that moment, Magnum's photojournalists became artists and their assignments turned into oeuvres. Such ideas were necessary publicity, and they also managed to shape discussions about photography for decades. Bridging art history, media studies, cultural history, and the history of communication, this book transforms our understanding of the photographic profession and the global circulation of images in the pre-digital world"--
With little existing scholarship on LGBT diaspora from Asia, this groundbreaking book examines the intersectionality of migration, sexuality, and gender, as well as race and ethnicity, through an analysis of the transnational experiences of Japanese LGBT diasporas in the USA, Canada and Australia. Employing a variety of methods, including a questionnaire, ethnographic analysis and case studies, the author demonstrates and analyses LGBT experiences where the notion of “gay-friendly” Japan prevails, looking at their reasons to flee the country and their diverse experiences in their host country. These include their needs and want for social services for Japanese LGBT diaspora. Findings are comparatively examined with LGBT refugees’ experiences, among LGBT subgroups, as well as across the three countries, highlighting the significance of gender, race and ethnicity, as well as immigration policy, in the experiences of LGBT diasporas from Japan. This book will appeal to students and scholars interested in Migration, Race and Ethnicity, Gender and Sexuality, and Asian Studies. Masami Tamagawa is Senior Teaching Professor of Japanese Studies, Gender Studies, and Asian Studies at Skidmore College, USA.
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