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Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.
A myth-busting biography of Nikola Tesla, the “enigmatic figure whose life and achievements appeal to historians, engineers, scientists, and many others” (Library Journal). Nikola Tesla, one of the greatest electrical inventors who ever lived, was rescued from obscurity in recent years, restored to his rightful place among historical luminaries. We’ve been told that his contributions to humanity were obscured by a number of nineteenth-century inventors and industrialists who took credit for his work or stole his patents outright. Most biographies repeat this familiar account of Tesla’s life, including his invention of alternating current, his falling out with Thomas Edison, how he lost billions in patent royalties to George Westinghouse, and his fight to prove that Guglielmo Marconi stole thirteen of his patents to “invent” radio. But what really happened? Newly uncovered information, however, proves that the popular account of Tesla’s life is itself very flawed. In The Truth About Tesla, Christopher Cooper sets out to prove that the conventional story not only oversimplifies history, it denies credit to some of the true inventors behind many of the groundbreaking technologies now attributed to Tesla, and perpetuates a misunderstanding about the process of innovation itself. Are you positive that Alexander Graham Bell invented the telephone? Are you sure the Wright Brothers were the first in flight? Think again! With a provocative foreword by Tesla biographer Marc J. Seifer, The Truth About Tesla is one of the first books to set the record straight, tracing the origin of some of the greatest electrical inventions to a coterie of colorful characters that conventional history has all but forgotten. Includes photographs
“The gold standard for Tesla biography.”—Science “Superb.”—Nature The definitive account of Tesla's life and work Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Presents in graphic novel format the life and career of scientist Nikola Tesla.
“The story of one of the most prolific, independent, and iconoclastic inventors of this century…fascinating.”—Scientific American Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla’s creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls. This essential biography is illustrated with sixteen pages of photographs, including the July 20, 1931, Time magazine cover for an issue celebrating the inventor’s career. “A deep and comprehensive biography of a great engineer of early electrical science--likely to become the definitive biography. Highly recommended.”--American Association for the Advancement of Science “Seifer's vivid, revelatory, exhaustively researched biography rescues pioneer inventor Nikola Tesla from cult status and restores him to his rightful place as a principal architect of the modern age.” --Publishers Weekly Starred Review “[Wizard] brings the many complex facets of [Tesla's] personal and technical life together in to a cohesive whole....I highly recommend this biography of a great technologist.” --A.A. Mullin, U.S. Army Space and Strategic Defense Command, COMPUTING REVIEWS “[Along with A Beautiful Mind] one of the five best biographies written on the brilliantly disturbed.”--WALL STREET JOURNAL “Wizard is a compelling tale presenting a teeming, vivid world of science, technology, culture and human lives.”-
"[A] penetrating biography…Munson makes vivid the genius’s eventful life." —Barbara Kiser, Nature Nikola Tesla invented radio, robots, and remote control. His electric induction motors run our appliances and factories. In the early 1900s, he designed plans for cell phones, the Internet, death-ray weapons, and interstellar communication. His ideas have lived on to shape the modern economy, yet he has been largely overlooked by history. In Tesla, Richard Munson presents a comprehensive portrait of this farsighted and underappreciated mastermind. Drawing on letters, technological notebooks, and other primary sources, Munson pieces together the magnificently bizarre personal life and mental habits of the enigmatic inventor whose most famous inventions were the product of a mind fueled by both the humanities and sciences—Tesla conceived the induction motor while walking through a park and reciting Goethe’s Faust. Clear, authoritative, and highly readable, Tesla takes into account all the phases of Tesla’s remarkable life and career.
The invention of the electric car is reshaping the global economy, its dependence on oil, and reducing the impact on climate.
A lyrical biography of the eccentric engineer and inventor Nikola Tesla “An elegant and enlightening look at a man who brightened the whole world.” –Booklist, starred review Born at the stroke of midnight during a lightning storm, Nikola Tesla grew up to become one of the most important electrical inventors in the world. But before working with electricity, he was a child who loved playing with the animals on his family's farm in Serbia. An inventor since childhood, Tesla's patents encompassed everything from radar and remote-control technology to wireless communications. But his greatest invention was the AC induction motor, which used alternating currents ( AC) to distribute electricity and which remains the standard for electric distribution today. Tesla's love of animals also remained constant throughout his life and led to his anointment as the Pigeon Charmer of New York for his devotion to nature's original wireless messengers. Exploring his groundbreaking inventions against the backdrop of his private life, A Life Electric introduces Nikola Tesla to young readers unlike ever before. Azadeh Westergaard's lyrical debut brings compassion and humanity to the legacy of the brilliant inventor, while the esteemed illustrator Júlia Sardà deftly brings him to life.