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or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise. Few shoppers recalled its origins as a small dry goods business opened in 1852 by a New York Quaker named Potter Palmer. That store, eventually renamed Marshall Field and Company, weathered economic downturns, spectacular fires, and fierce competition to become a world-class retailer and merchandise powerhouse. Marshall Field sent buyers to Europe for the latest fashions, insisted on courteous service, and immortalized the phrase "give the lady what she wants." The store prided itself on its dazzling Tiffany mosaic dome, Walnut Room restaurant, bronze clocks, and a string of firsts including the first bridal registry and first book signing.
A history of the iconic department store and a city’s life over a century and a half. Anyone who has waited in a Christmas line for the Walnut Room’s Great Tree can attest that Chicago’s loyalty to Marshall Field’s is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason—the store and those who ran it shaped the city's streets, subsidized its culture, and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence was always Chicago. So when the Marshall Field name was retired in 2006 after the stores were purchased by Macy’s, protest slogans like “Field’s is Chicago” and “Field’s: as Chicago as it gets” weren't just emotional hype. Many still hope that name will be resurrected like the city it helped support during the Great Fire and the Great Depression. Until then, fans of Marshall Field’s can celebrate its history with this warm look back at the beloved institution.
“A wonderfully readable account of Chicago’s early history” and the inspiration behind PBS’s American Experience (Michiko Kakutani, The New York Times). Depicting its turbulent beginnings to its current status as one of the world’s most dynamic cities, City of the Century tells the story of Chicago—and the story of America, writ small. From its many natural disasters, including the Great Fire of 1871 and several cholera epidemics, to its winner-take-all politics, dynamic business empires, breathtaking architecture, its diverse cultures, and its multitude of writers, journalists, and artists, Chicago’s story is violent, inspiring, passionate, and fascinating from the first page to the last. The winner of the prestigious Great Lakes Book Award, given to the year’s most outstanding books highlighting the American heartland, City of the Century has received consistent rave reviews since its publication in 1996, and was made into a six-hour film airing on PBS’s American Experience series. Written with energetic prose and exacting detail, it brings Chicago’s history to vivid life. “With City of the Century, Miller has written what will be judged as the great Chicago history.” —John Barron, Chicago Sun-Times “Brims with life, with people, surprise, and with stories.” —David McCullough, Pulitzer Prize–winning author of John Adams and Truman “An invaluable companion in my journey through Old Chicago.” —Erik Larson, New York Times–bestselling author of The Devil in the White City
The first major history of Chicago ever written, A History of Chicago covers the city’s great history over two centuries, from 1673 to 1893. Originally conceived as a centennial history of Chicago, the project became, under the guidance of renowned historian Bessie Louise Pierce, a definitive, three-volume set describing the city’s growth—from its humble frontier beginnings to the horrors of the Great Fire, the construction of some of the world’s first skyscrapers, and the opulence of the 1893 World’s Fair. Pierce and her assistants spent over forty years transforming historical records into an inspiring human story of growth and survival. Rich with anecdotal evidence and interviews with the men and women who made Chicago great, all three volumes will now be available for the first time in years. A History of Chicago will be essential reading for anyone who wants to know this great city and its place in America. “With this rescue of its history from the bright, impressionable newspapermen and from the subscription-volumes, Chicago builds another impressive memorial to its coming of age, the closing of its first ‘century of progress.’”—E. D. Branch, New York Times (1937)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
The luxurious appearance and handsome profits of American department stores from 1890 to 1940 masked a three-way struggle among saleswomen, managers, and customers for control of the selling floor. Counter Cultures explores the complex nature and contradictions of the conflict in an arena where class, gender, and the emerging culture of consumption all came together. "Counter Cultures is a path-breaking and imaginative social history. Benson has made an original and sophisticated contribution to the study of the work process in the service sector." -- Journal of American History "Counter Cultures advances our understanding of the history of women and work, and it does so in an engaging way that should command the attention not only of historians but of a general readership as well." -- Women's Review of Books
Downtown department stores were once the heart and soul of America's pulsing Broadways and Main Streets. With names such as City of Paris, Penn Traffic, The Maze, Maison Blanche, or The Popular, they suggested spheres far beyond mundane shopping. Nicknames reflected the affection customers felt for their favorites, whether Woodie's, Wanny's, Stek's, O.T.'s, Herp's, or Bam's. The history of downtown department stores is as fascinating as their names and as diverse as their merchandise. Their stories encompass many themes: the rise of decorative design, new career paths for women, the growth of consumerism, and the technological ingenuity of escalators and pneumatic tubes. Just as the big stores made up their own small universes, their stories are microcosmic narratives of American culture and society. The big stores were much more than mere businesses. They were local institutions where shoppers could listen to concerts, see fashion shows and art exhibits, learn golf or bridge, pay electric bills, and plan vacations – all while their children played in the store's nursery under the eye of a uniformed nursemaid. From Boston to San Diego and Miami to Seattle, department stores symbolized a city's spirit, wealth, and progressiveness. Situated at busy intersections, they occupied the largest and finest downtown buildings, and their massive corner clocks became popular meeting places. Their locations became the epicenters of commerce, the high point from which downtown property taxes were calculated. Spanning the late 19th century well into the 20th, their peak development mirrors the growth of cities and of industrial America when both were robust and flourishing. The time may be gone when children accompany their mothers downtown for a day of shopping and lunch in the tea room, when monogrammed trucks deliver purchases for free the very same day, and when the personality of a city or town can be read in its big stores. But they are far from forgotten and they still have power to influence how we shop today. Service and Style recreates the days of downtown department stores in their prime, from the 1890s through the 1960s. Exploring in detail the wide range of merchandise they sold, particularly style goods such as clothing and home furnishings, it examines how they displayed, promoted, and sometimes produced goods. It reveals how the stores grew, why they declined, and how they responded to and shaped the society around them.