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The economic and cultural roots of contemporary American business can be traced directly to developments in the era between the Civil War and World War I. The physical expansion of the country combined with development of transportation and communication infrastructures to create a free market of vast proportion and businesses capable of capitalizing on the accompanying economies of scale, through higher productivity, lower costs, and broader distribution. The Birth of Big Business in the United States illuminates the conditions that changed the face of American business and the national economy, giving rise to such titans as Standard Oil, United States Steel, American Tobacco, and Sears, Roebuck, as well as institutions such as the United States Post Office. During this period, commercial banking and law also evolved, and, as the authors argue, business and government were not antagonists but partners in creating mass consumer markets, process innovations, and regulatory frameworks to support economic growth. The Birth of Big Business in the United States is not only an incisive account of modern business development but a fascinating glimpse into a dynamic period of American history.
Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides. First published 1986.
The classic reference work that provides annually updated information on the countries of the world.
The classic reference work that provides annually updated information on the countries of the world.
The second edition of this guide to basic reference sources in the social sciences contains 2200 entries. In addition to revising and substantially enlarging the chapters on reference sources, the author has added a chapter on geography and one on business that is distinct from economics. Since the publication of the first edition, there have been two obvious developments in information storage and retrieval: the rapid development of online databases and the development of CD-ROM. Instead of devoting a separate chapter to these developments, the book incorporates online databases, CD-ROM and other forms of data sources into the text. In addition, there is a brief introduction to these developments. Although the general deadline for inclusion in the volume was December 1988, quite a few titles published in 1989 are included.