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Who is the greatest living essayist writing in English? Unquestionably Joseph Epstein. Epstein is penetrating. He is witty. He has a magic touch with words, that hard to define but immediately recognizable quality called style. Above all, he is impossible to put down. How easy it is today to forget the simple delight of reading for no intended purpose. Each of the 39 pieces in this book is a pure pleasure to read.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
The Essential Guide to Writing History Essays is a step-by-step guide to the typical assignments of any undergraduate or master's-level history program in North America. Effective writing is a process of discovery, achieved through the continual act of making choices--what to include or exclude, how to order elements, and which style to choose--each according to the author's goals and the intended audience. The book integrates reading and specialized vocabulary with writing and revision and addresses the evolving nature of digital media while teaching the terms and logic of traditional sources and the reasons for citation as well as the styles. This approach to writing not only helps students produce an effective final product and build from writing simple, short essays to completing a full research thesis, it also teaches students why and how an essay is effective, empowering them to approach new writing challenges with the freedom to find their own voice.
The chapters in this text comprise biographical sketches of previously unknown (or lesser known) African-Americans, among them General Daniel Chappie James Jr; William Levi Dawson (composer); Vinnette Carroll (director and playwright); and Elizabeth Ross Haynes (political speaker and activist).
Important essays from one of the giants of literary criticism, including a dozen published here in English for the first time Erich Auerbach (1892-1957), best known for his classic literary study Mimesis, is celebrated today as a founder of comparative literature, a forerunner of secular criticism, and a prophet of global literary studies. Yet the true depth of Auerbach's thinking and writing remains unplumbed. Time, History, and Literature presents a wide selection of Auerbach's essays, many of which are little known outside the German-speaking world. Of the twenty essays culled for this volume from the full length of his career, twelve have never appeared in English before, and one is being published for the first time. Foregrounded in this major new collection are Auerbach's complex relationship to the Judaeo-Christian tradition, his philosophy of time and history, and his theory of human ethics and responsible action. Auerbach effectively charts out the difficult discovery, in the wake of Christianity, of the sensuous, the earthly, and the human and social worlds. A number of the essays reflect Auerbach's responses to an increasingly hostile National Socialist environment. These writings offer a challenging model of intellectual engagement, one that remains as compelling today as it was in Auerbach's own time.
This anthology pays tribute to Allan Berube (1946-2007), a self-taught historian and MacArthur Fellow who was a pioneer in the study of lesbian and gay history in the United States. Best known for his Lambda Literary Award-winning book Coming Out Under Fire: The History of Gay Men and Women in World War II (1990), Berube also wrote extensively on the history of sexual politics in San Francisco and on the relationship between sexuality, class, and race. John D'Emilio and Estelle Freedman, who were close colleagues and friends of Berube, have selected sixteen of his most important essays, including hard-to-access articles and unpublished writing. The book provides a retrospective on Berube's life and work while it documents the emergence of a grassroots lesbian and gay community history movement in the 1970s and 1980s. Taken together, the essays attest to the power of history to mobilize individuals and communities to create social change.