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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Water is vital for life, and its availability has been a concern for mankind throughout the ages. Its presence has always been ascertained in a variety of ways and the development of human society everywhere is connected with various forms of water management. Man also needed to manage water to find protection from its dangers and the need for that is increasing. In the coming decades, the impact of climate change is expected to intensify floods and droughts, affect groundwater resources, raise sea levels, increase pollution and enhance the frequency and magnitude of disasters. Societies around the world are challenged to adapt to these threats to ensure water security, economic prosperity and environmental and cultural sustainability. This book deals with the heritage of water management and the use that was made of water, as well as the impact of water management on heritage. An example of the former may be an ancient irrigation system in the Filipines or in the Middle East that still functions today, while the latter may reflect the importance of maintaining groundwater levels for the preservation of organic remains on archaeological sites or of wooden piles underneath standing buildings. In either case the papers in this book reflect the dynamic nature of water, and hence the equally dynamic relation between water management and heritage. This publication follows up on a Heritage and Water conference in Amsterdam, the first of its kind. Its main purpose is to credibly present the importance and value of heritage and historical experience for water and sustainable development, and vice versa, present the importance of water management for the protection of heritage. It presents evolving insights and concepts about Water and about Heritage from a variety of disciplines, policy and public perspectives illustrated with cases studies and aims to connect decision makers with experts such as engineers, archaeologists, historians, geographers, ecologist and landscape architects
Examines presidential power within the context of U.S. history and the ongoing relationships presidents and ex-presidents formed with one another.
Subtitled Heroes, Rescues and Architecture of the Early Coast Guard, this very complete record of the people, technology, architecture and exploits of the U.S. Life-Saving Service is a large-format book illustrated with 446 photographs and maps. It is especially strong on the wonderful and regionally varied architecture of the Service's stations, of which there were more than today's mariners or beachcombers can imagine -- 41 on the New Jersey coast, 31 on Lake Michigan, 13 on Cape Cod alone. In the last half of the nineteenth century, when coasting vessels numbered in the tens of thousands, the stations and their beach patrols were a necessity, and the surfmen managed dramatic rescues, many of which are recounted here.
As the United States becomes ever more comfortable with recognizing the cultural diversity of the many groups that make up its population, library services must seek to meet patrons' needs as they are shaped and expressed by their cultural backgrounds. This goal is particularly important for youth library services. For young people of Hispanic heritage, library services attuned to their specific needs and interests are crucial. Many librarians struggle with how to properly create and maintain library programs and collections that are suitable to the needs of Hispanic youth. In this series of essays prepared for the Trejo Foster Foundation for Hispanic Library Education Fourth National Institute, national leaders in librarianship present their insights about how best to meet the needs of young Hispanic library patrons. The text is introduced by the editors, and the essays are arranged in parts: Programs; Collections; Planning and Evaluating; Bibliographical Resources; and For the Future. Information about the contributors and an index conclude the volume.