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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
Originally published: New York: Alfred A. Knopf, c1969.
The society that produced the glories of Renaissance art was a multi-faceted one. on the one hand it produced the tender work of Giotto and the brilliance of Leonardo; on the other it encompassed the atrocities of Borgia, the fanaticism of Savonarola and the cynicism of Machiavelli. Civil disorder, political violence, religious discord and deep-seated corruption provided a setting in which genius flowered and where virtuosity originality and an explosive energy shone through in politics, in art, in thought and even in murder. Here, in this vivid survey, the whole sweep of renaissance achievement is brilliantly portrayed and analysed by Professor Plumb, assisted by a distinguished team of historians, including Kenneth Clark, Hugh Trevor-Roper, and Garrett Mattingly - and by over sixty illustrations of contemporary masterpieces.
In her autobiography, published in 1932, Austin speaks frankly about her life while also commenting on the events and decisions that formed and influenced her life and writing. A prolific writer, she wrote novels, short stories, essays, plays, and poetry. She was an early advocate for environmental issues as well as the rights of women and minority groups.
Music and Heritage provides new thinking about the diverse ways people engage with heritage. By exploring the relationships that exist between music, place and identity, the book illustrates how people form attachments to place and how such attachments are represented by sound and music-making. Presenting case studies and perspectives from across a range of genres, the volume argues that combining music with heritage provides an alternative and productive opportunity to think about heritage values and place attachment. Contributions to this edited collection use a diversity of methods, perspectives, cues and genres to reflect critically on issues related to these and other interconnections in ways that encourage new thinking about the character, meaning and purpose of cultural heritage, and the various ways in which people can interact with it through sound – thus re-encountering the supposedly familiar world around them. Taking heritage studies, musicology and place-making research in new directions, Music and Heritage will be of interest to academics and students engaged in the study of heritage, history, music, geography and anthropology. It will also be relevant to those with an interest in how music relates to place-making and place attachment, as well as to practitioners and policymakers working in the planning, design and creative sectors.
This book follows the evolutionary trail all the way from the Big Bang 13.7 billion years ago to conscious life today. It is an accessible introductory book written for the interested layperson – anyone interested in the ‘big picture’ coming from modern science. It covers a wide range of topics including the origin and evolution of our universe, the nature and origin of life, the evolution of life including questions of birth and death, the evolution of cognition, the nature of consciousness, the possibility of extraterrestrial life and the future of the universe. The book is written in a narrative style, as these topics are all parts of a single story. It concludes with a discussion on the nature and future of science.
Blue Hawk was born into the Cheyenne culture of his parents, but when he is adopted by a white trapper and renamed Caleb Sax it is difficult for him to adjust to the white man’s ways. He encounters prejudice everywhere he goes and struggles to remember his true blood despite his upbringing. Caleb’s adoptive parents raise him alongside their daughter, Sarah, and love him like their own. As Caleb and Sarah grow up together, their secret passion for one another becomes undeniable. When tragedy strikes and Caleb is left for dead, Sarah, carrying Caleb’s baby, is taken away and forced to marry a brutal man she does not love. Though Caleb and Sarah believe the other to be dead, their diverging paths prove that their love and longing for each other can never die. PRAISE: “Power, passion, tragedy, and triumph are Rosanne Bittner’s hallmarks. Again and again, she brings readers to tears.” —Romantic Times “Extraordinary…Bittner’s characters spring to life.” —Publishers Weekly
Horizons of the Sacred explores the distinctive worldview underlying the faith and lived religion of Catholics of Mexican descent living in the United States. Religious practices, including devotion to Our Lady of Guadalupe, celebration of the Day of the Dead, the healing tradition of curanderismo, and Good Friday devotions such as the Way of the Cross (Via Crucis), reflect the increasing influence of Mexican traditions in U.S. Catholicism, especially since Mexicans and Mexican Americans are a growing group in most Roman Catholic congregations.In their introduction, Timothy Matovina and Gary Riebe-Estrella analyze the ways Mexican rituals and beliefs pose significant challenges and opportunities for Catholicism in the United States. Original essays by theologians, historians, and ethnographers provide a rich interdisciplinary dialogue on how religious traditions function for Mexican American Catholics, revealing the symbolic world at the heart of their spirituality. The authors speak to the diverse meanings behind these ceremonies, explaining that Mexican American (and other Latino) Catholics use them to express not only religious devotion, but also ethnic identity and patriotism, solidarity, and, in some cases, their condition as exiles. The result is a multilayered vision of Mexican American religion, which touches as well on issues of racism and discrimination, poverty, and the role of women.
Called "spellbinding" (Scientific American) and "thrilling...a future classic of popular science" (PW), the up close, inside story of the greatest space exploration project of our time, New Horizons’ mission to Pluto, as shared with David Grinspoon by mission leader Alan Stern and other key players. On July 14, 2015, something amazing happened. More than 3 billion miles from Earth, a small NASA spacecraft called New Horizons screamed past Pluto at more than 32,000 miles per hour, focusing its instruments on the long mysterious icy worlds of the Pluto system, and then, just as quickly, continued on its journey out into the beyond. Nothing like this has occurred in a generation—a raw exploration of new worlds unparalleled since NASA’s Voyager missions to Uranus and Neptune—and nothing quite like it is planned to happen ever again. The photos that New Horizons sent back to Earth graced the front pages of newspapers on all 7 continents, and NASA’s website for the mission received more than 2 billion hits in the days surrounding the flyby. At a time when so many think that our most historic achievements are in the past, the most distant planetary exploration ever attempted not only succeeded in 2015 but made history and captured the world’s imagination. How did this happen? Chasing New Horizons is the story of the men and women behind this amazing mission: of their decades-long commitment and persistence; of the political fights within and outside of NASA; of the sheer human ingenuity it took to design, build, and fly the mission; and of the plans for New Horizons’ next encounter, 1 billion miles past Pluto in 2019. Told from the insider’s perspective of mission leader Dr. Alan Stern and others on New Horizons, and including two stunning 16-page full-color inserts of images, Chasing New Horizons is a riveting account of scientific discovery, and of how much we humans can achieve when people focused on a dream work together toward their incredible goal.
American immigration policies have changed significantly over the past 200 years, but debates over more restrictive versus more open policies have recurring themes. By putting these debates in historical context, this book can help us understand the practical and ethical considerations that shape immigration policies today.