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How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
This is the story of Henry Ford's Greenfield Village. In 1916 Henry Ford proclaimed that "history is more or less bunk"-at least its focus on politicians and military heroes was bunk. Thirteen years later, he sought to correct this error by opening the Greenfield Village museum, which celebrated the history of farmers and inventors. The village eventually included a replica of Thomas Edison's Menlo Park, New Jersey, laboratory, the Wright brothers' cycle shop and home from Dayton, Ohio, and Ford's own Michigan birthplace. Artisan shops, a Cotswold cottage from England, and two brick slave cabins reflected Ford's idiosyncratic worldview.
Henry's Attic provides fascinating documentation of some of the one million artifacts in the Henry Ford Museum and Greenfield Village. The items represent both Henry Ford's passion for collecting Americana and the astonishing array of gifts-some of great historic value and others of a distinctly homegrown variety-that account for almost half of the museum's collections. It was the quantity of these gifts and the unusual and even unique nature of many of them that provided the inspiration for this book. Henry Ford Museum and Greenfield Village, which Ford established in Dearborn, Michigan in the late 1920s, was intended to recreate the slow-paced, rural character of America before the advent of the automobile. The purchases he made and the gifts he was given reflect his desire to document and preserve the lifeways of common people and to emphasize middle-class rural history, as represented by the tools of agriculture, industry, and transportation.
An account of Henry Ford and his invention of the Model-T, the machine that defined twentieth-century America.
Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Henry Ford is often thought of as being the ultimate American folk hero who developed one of the most important changes to 20th-century American society - mass production. With his successive teams of engineers, Ford developed technologies which placed the motor car at the disposal of millions of people, freeing them from previous notions of distance and space, and re-shaping the modern urban environment worldwide.
Uses historical cartoons to shape a new view of Henry Ford
From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. Fordlandia is a 2009 National Book Award Finalist for Nonfiction.