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As consumers we are exposed on a daily basis to cosmetic claims, from brushing our teeth in the morning to using the latest anti-ageing creams. We can't get away from them. Consumers are continually enticed by claims of intrigue and efficacy. What are these cosmetic claims? How are they actually developed and justified? With most consumers obtaining their information about cosmetic products from the press, internet sources and social media, it is important to discern between fact and fiction. This book opens with three key questions: why do we even use cosmetics, what is their purpose, and how vain are we all? The answers are by no means exhaustive, but serve as a guide to what cosmetic claims are, how they are made and regulated. By examining the factors influencing the claims development process, the author aims to introduce consumers to the complexity and nuances of how the industry develops claims for its cosmetic products. They should also be more informed when choosing and purchasing cosmetic products, and be more circumspect when judging what they read in the press, and on the internet and social media............................................................................................................................................................................ Cosmetic industry professionals, be they marketing, R&D or regulatory affairs, should gain a comprehensive understanding of the processes involved in developing effective cosmetic claims, and obtain more clarity in legislative compliance.........................The book closes with more questions than answers since it touches on the most sensitive aspects of who we are and what we want. It revisits the three questions, why we use cosmetics, and how we search for claims to solve a number of our social needs that are clearly not the remit of cosmetics, despite their impact. This book is presented in a way that will both provoke and appeal to all consumers irrespective of which side of the cosmetic counter they stand -- colleagues in the industry or friends and family on the high street ............................................................................................................................. The reflection in the mirror is never what it seems! ...........................................................................................................................Chapter 1: Why We Use Cosmetics - How Vain Are We? Chapter 2: The Skin Chapter 3: Types of Claims and Where We Find Them Chapter 4: Cosmetic Claims - What Are They? Chapter 5: Legislation & Law Chapter 6: How Claims Are Made and Substantiated Chapter 7: Understanding Claims Chapter 8: Claims in a Green World Gone Grey Chapter 9: Are We Worth It?
Adjectives are the third most important class of words (after verbs and nouns), yet this is the first book-length study in English of this central grammatical category. In it English adjectives are described within a framework which unifies semantics and syntax; this has important implications for the modelling of lexis in general. It has long been a principle of systemic functional linguistics - the theory in which the description is set - that lexis should be treated, in Halliday's words, as 'most delicate grammar'. Until now, this challenging concept has never been explored and tested for more than a few small areas of lexis. The research reported here is the first large-scale test of this hypothesis. After a thorough survey of the relevant literature, Gordon Tucker provides a linguistic description of the meanings and forms of the adjectives themselves, the structures that occur around them, and the functions that such units perform as elements of other units (such as the clause and the nominal group). The Lexicogrammar of Adjectives constitutes a major descriptive addition to our knowledge of the value of'lexis as most delicate grammar'. It is a major contribution to the theoretical modelling of language in general and of words in particular. Its conclusions are important both for systemic functional linguistics and for linguistic theory in general.
The ability to recognize and correctly use the different parts of speech is key to demonstrating command of the conventions of standard English grammar and usage when writing or speaking. In this book readers will learn about the role adjectives play in sentences by following the story of Tom and his sister, Kate, who visit the zoo with their Uncle Mike. The story and activity sidebars help teach concepts such using adjectives to provide description and detail, understanding word relationships, identifying common types of adjectives, and making comparisons using comparative and superlative adjectives.
Austin and Alex have adjective homework. On a weekend camping trip, they practice using their best adjectives. They watch the yellow flames of their hot campfire and eat the yummiest s’mores. But what happens when the stinkiest skunk stops by their campsite? Concepts covered include: basic definition and usage of adjectives; comma use; comparative adjectives; placement in the sentence; predicate adjectives; and superlative adjectives. Writing activity in the back reinforces text concepts. Glossary and additional resources.
Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Adjectives are words like hairy, scary, cool, and ordinary. Simple, rhyming text and colorful cartoon cats help children expand their vocabularies and gain an appreciation for the rhythm of language in this lighthearted book of rhyming verse. Adjectives like frilly, silly, polka-dotted, fizzy, and spunky are printed in color, and all the words will tickle you pink!
Adjectives are comparatively less well studied than the lexical categories of nouns and verbs. The present volume brings together studies in the syntax and semantics of adjectives. Four of the contributions investigate the syntax of adjectives in a variety of languages (English, French, Mandarin Chinese, Modern Hebrew, Russian, Spanish, and Serbocroatian). The theoretical issues explored include: the syntax of attributive and predicative adjectives, the syntax of nominalized adjectives and the identification of adjectives as a distinct lexical category in Mandarin Chinese. A further four contributions examine different aspects in the semantics of adjectives in English, French, and Spanish, dealing with superlatives, comparatives, and aspect in adjectives. This volume will be of interest to researchers and students in syntax, formal semantics, and language typology.
The bestselling workbook and grammar guide, revised and updated! Hailed as one of the best books around for teaching grammar, The Blue Book of Grammar and Punctuation includes easy-to-understand rules, abundant examples, dozens of reproducible quizzes, and pre- and post-tests to help teach grammar to middle and high schoolers, college students, ESL students, homeschoolers, and more. This concise, entertaining workbook makes learning English grammar and usage simple and fun. This updated 12th edition reflects the latest updates to English usage and grammar, and includes answers to all reproducible quizzes to facilitate self-assessment and learning. Clear and concise, with easy-to-follow explanations, offering "just the facts" on English grammar, punctuation, and usage Fully updated to reflect the latest rules, along with even more quizzes and pre- and post-tests to help teach grammar Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.