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Vanderbilt, Carnegie, Rockefeller, Ford, Drew, Fisk, Harriman, Du Pont, Morgan, Mellon, Insull, Gould, Frick, Schwab, Swift, Guggenheim, Hearst- these are only a few of the foundation giants that have changed the face of America. They gave living reality to that great golden legend-The American Dream. Most were self-made in the Horatio Alger tradition. Those whose beginnings were blessed with wealth parlayed their inheritances many times through the same methods as their rags-to-riches compatriots: shrewdness, ruthlessness, determination, or a combination of all three. The Age of the Moguls is not overly concerned with the comparative business ethics of these men of money. The best of them made "deals," purchased immunity, and did other things which in 1860, 1880, or even 1900, were considered no more than "smart" by their fellow Americans, but which today would give pause to the most conscientiously dishonest promoter. Holbrook does not pass judgments on matters that have baffled moralists, economists, and historians. He is less concerned with how these men achieved their fortune as much as how they disbursed the funds. Stewart Holbrook has written a brilliant and wholly captivating study of the days when America's great fortunes were built; when futures were unlimited; when tycoons trampled across the land. Few writers today could range backwards and forwards in American history through the last century and a half, and could take their readers to a dozen different sections of the country, or combine the lives of over fifty famous men in such a way as to produce a continuous and exciting narrative of sponsored growth. Leslie Lenkowsky's new introduction adds dimension to this classic study.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.