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This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st century. Introduces students to the core issues listening theory and practice Includes student friendly features such as editorial introductions to each section and questions for further reflection at the end of each chapter Discussion ranges from historical perspectives to present theory, to teaching and performing listening in the classroom, in health care, and in corporate settings
The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.
This report explores how data and digital technology can help achieve policy objectives and drive positive transformation in the health sector while managing new risks such as privacy, equity and implementation costs. It examines the following topics: improving service delivery models; empowering people to take an active role in their health and their care; improving public health; managing biomedical technologies; enabling better collaboration across borders; and improving health system governance and stewardship. It also examines how health workforces should be equipped to make the most of digital technology. The report contains findings from surveys of OECD countries and shares a range of examples that illustrate the potential benefits as well as challenges of the digital transformation in the health sector. Findings and recommendations are relevant for policymakers, health care providers, payers, industry as well as patients, citizens and civil society.
The communication of health information is a critical determinant for the achievement and maintenance of health at the individual and population level. Health communication can take on various forms, including the use of social media, reading of a children's story, policy development and management, the patient-physician partnership, and via community-based participatory research, for example. This book provides a broad perspective on selected areas of health communication and addresses how we, as a population, can utilise communication to achieve what should be a basic human right in the twenty-first century. We are living in changing times, and how we communicate health information is happening more rapidly than ever before. This book highlights selected areas of research, action, and recommendations for implementation that are applicable to all sectors involved in promoting health and preventing disease. This book is not only for the educator, but the learner, as well. Both parties are essential for effective policy-making that will enable a healthy citizenry to meet the contemporary demands posed by the twenty-first century. The author hopes that you, the reader, will reference this book often as you educate, learn, and communicate about health so that it is more accessible and adaptable to the society in which we live.
The health communication strategies presented in this book are based on the understanding that there are many factors underpinning health. Starting from a framework of addressing health at an individual, group, and structural level, we need to realize the impact of globalization and social determinants on health. Health literacy and media literacy are necessary for health communicators and stakeholders to communicate effectively about/on health. Knowledge and skills in media technology, especially new media, new developments in the Internet and mobile devices are important. In addition, intercultural communication is essential to understand and collaborate with others. Health communication needs collaboration from all sectors in society. The health communication promoted in this book is based on a participatory model based within the multiplicity paradigm. Strategies suggested in this book are practical examples to encourage the reader to design his/her own strategies to serve a particular community. Before one can devise a strategy for health promotion and disease prevention, one needs to understand that a top-down communication approach cannot change nor sustain people's health behaviors. On the contrary, one needs to create an enabling environment or a context that supports an individual's decision to change their behavior. How to achieve sustainability in health or health for all is ultimately what this book is about. In nine chapters, the reader is introduced to the history and discourses of health communication and sustainable development; the first part provides the reader with an in-depth overview of the many health communication theories, set in the context of globalization and localization and assessed from both anthropological and sociological perspectives. In the second part of the book, chapters systematically explain communication for/about health for sustainable development in general, as well as regarding old and new traditional and digital media in particular. The concluding chapters present the principles and applications of health communication strategies for sustainability. Sustainability in health can only be achieved once health equality is a reality.