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Read hundreds of weird but true stories.
What is the right to privacy in halacha? When can DNA be used as halachic evidence? How should we treat members of the community who were convicted of crimes? Why can't one steal a kidney to save his life? Is it permitted to kill a terrorist who has been neutralized? Will the imminent arrival of genetically modified meat and fish present a kashrus crisis? -- In addition, the book includes interviews of leading poskim on many of the subjects discussed, including Rav Dovid Cohen, Rav Moshe Heinemann, Rav Doniel Neustadt, Rav Moshe Sternbuch, Rav Asher Weiss, and Rav Mordechai Willig.--
The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Emmy-award winning journalist Jeffrey Brown explores the intersections between politics and poetry in his debut book The News. From a high-security prison in Arizona to a West Point classroom to a slum in Haiti, Brown's poems share the perspectives of inmates, cadets, and survivors. Brown's voice is introspective and compassionate as he addresses both the "news from home" and natural disasters that cause large-scale suffering. In Brown's own words, poetry is an "accounting of what it means to be alive in this world," and his work unites the "often disconnected worlds of news and poetry." Headlines 1 "Bomb Explodes in a Crowded Market" Winds blow, my friends are scattered "Dow Falls on Jobs Numbers" I add and add and it doesn't add up "President to Address the Nation" I seek a way out, a way in – away "White Smoke: Habemus Papam" I turned for a moment – where did she go? "U.S. Demands End to Cyber Attacks" I've forgotten every book I've read "Detroit: Crisis Born of Bad Decisions" This is the life I choose now Jeffrey Brown is the chief correspondent for arts, culture, and society at PBS NewsHour. His work has taken him all over the world as he searches for the connections between news and poetry. He is the creator and host of "Art Beat," which is NewsHour's online arts and culture blog. As a producer and correspondent, his work has earned him an Emmy the Cine Golden Eagle. He lives in Washington, DC.
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
Compiled by the regular "Tonight Show" guest host, this collection lampoons strange headlines, photos, and ads that somehow manage to find their way into America's newspapers
This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.