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The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.
A step-by-step guide to writing better headlines and captions.
This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.
Success Comes from Perseverance, Not the Other Way Around "99 Perseverance Success Stories: Encouragement for Success for Every Walk of Life" has an emotional charge that will have you reaching for the tissues or turning the page because it: Covers the one next door, the one at the top, and the one at the bottom Keeps each success story short and easy to digest Follows people from every continent in the world (even Antarctica!) Lets you participate in the lives of men and woman from their lowest through their pinnacle Motivates you when you feel your perseverance slipping away Provides needed repetition that psychologists say leads to the brain to fully integrate the concept of perseverance and success. Allows you to pick and choose your role models based on religion, race, occupation, and gender identity. Pick your copy today and let those stories inspire you!