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Imagine, Design, Create offers a wide-ranging look at how the creative process and the tools of design are dramatically changing--and where design is headed in the coming years. Bringing together stories of good design happening around the world, the book shows how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work. From the impact of SOM's Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick's U.K. Pavilion in Shanghai; from the new processes fueling Zaha Hadid's extraordinary architecture to the digital tools Ford is using to transform car design, each of these stories explores questions that swirl around the idea of design. How does design change our lives for the better? How is our capacity to produce good design evolving? How will the next generation of designers work? What will they make? What new areas of human experience is design opening for us? Now that designers can do almost anything--what should they do? The Publisher has two cover versions for this title. The books will ship with either a black or white cover. The interior contents are the same.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
You'll learn from this compelling book, coauthored by Marc and veteran journalist Karen Southwick, how important philanthropy is and what kind of positive messages it sends to your employees and to outside stakeholders. You'll discover how some of the best practitioners of good community service - among them IBM, Timberland, Hewlett-Packard, Lens Crafters, Wells Fargo, and many others - have put their ideals into practice. The examples of salesforce.com and smaller companies included in the book will demonstrate that giving back is not a matter of size nor of longevity, but of early and sustained commitment. That commitment must come from the executives of the company, particularly the CEO, and extend down to the newest employee. It must be reinforced at company meetings and integrated within the corporation. I'll put it bluntly: We want to get companies that don't give to start giving. People can't take it with them. Salesforce.com is a wonderful model, because, starting at the top, Marc has the passion. If you have passion and let your people become involved, the sky's the limit on what the company can do.
Drawing Futures brings together international designers and artists for speculations in contemporary drawing for art and architecture.Despite numerous developments in technological manufacture and computational design that provide new grounds for designers, the act of drawing still plays a central role as a vehicle for speculation. There is a rich and long history of drawing tied to innovations in technology as well as to revolutions in our philosophical understanding of the world. In reflection of a society now underpinned by computational networks and interfaces allowing hitherto unprecedented views of the world, the changing status of the drawing and its representation as a political act demands a platform for reflection and innovation. Drawing Futures will present a compendium of projects, writings and interviews that critically reassess the act of drawing and where its future may lie.Drawing Futures focuses on the discussion of how the field of drawing may expand synchronously alongside technological and computational developments. The book coincides with an international conference of the same name, taking place at The Bartlett School of Architecture, UCL, in November 2016. Bringing together practitioners from many creative fields, the book discusses how drawing is changing in relation to new technologies for the production and dissemination of ideas.
This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.
Pick up your pencil, embrace your inner artist, and learn how to draw in thirty days with this approachable step-by-step guide from an Emmy award-winning PBS host. Drawing is an acquired skill, not a talent -- anyone can learn to draw! All you need is a pencil, a piece of paper, and the willingness to tap into your hidden artistic abilities. With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find: Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and face More than 500 line drawings, illustrating each step Time-tested tips, techniques, and tutorials for drawing in 3-D The 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing 75 student examples to encourage you in the process
Product Design offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages the reader to challenge conventions and to think about the subject in new and exciting ways. The book also explores the diverse nature of product design, including new and emerging forms of practice. A rich overview of influential design movements and individuals are covered, together with interviews and examples from prominent product designers, and working practices and career guidance relevant to today. Full of visual examples and practical information, the book is an essential guide for students or anyone interested in product design.
The programmed approach, established in the first two editions is maintained in the third and it provides a sound foundation from which the student can build a solid engineering understanding. This edition has been modified to reflect the changes in the syllabuses which students encounter before beginning undergraduate studies. The first two chapters include material that assumes the reader has little previous experience in maths. Written by CHarles Evans who lectures at the University of Portsmouth and has been teaching engineering and applied mathematics for more than 25 years. This text provides one of the essential tools for both undergraduate students and professional engineers.