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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Transform your life by Harnessing the Power of the Present and utilizing Law of Attraction principles of gratitude and affirmations. This guided journal introduces and teaches you about The Law of Attraction and how to use daily gratitude and affirmations to transform you reality. The remainder of the journal contains daily prompts for you to write out your gratitude list, affirmations, and reflections daily. Inside this guided journal, you will be introduced to and learn about the following topics: * The Law of Attraction * Repetition and the Law of Attraction * The Importance of Gratitude in Relation to the Law of Attraction * The Power of Affirmations * How to Create Affirmations Based on Your Intentions Remember that a grateful heart is a magnet for miracles. Use your journal to help you get in the habit of focusing on the positive to ensure you are open and receptive to all the blessings available to you, and what you are manifesting. Keep in mind that feeling is the secret. You must feel as though your manifestation is already yours in order to bring it forth in your outer reality. This journal will help you get into those feelings by repeating your affirmations that are affirming the reality you wish to see for yourself. May you transform your life and manifest all that your heart desires! Specifications: * 100 Daily Prompt Pages * 7 x 10 in * Premium Finish Cover * Great gift for friends/family
The power of now, will help balance your life by subduing the thoughts of your past and the future and focusing on the present moment which itself is the truest path to being happy, mindful, enlightened, and creating the future that you want. This book has been written and arranged to educate, and inform those that are still belong held back by the failures of their past, and those who want to become mindful of the present in order to harness the power of now, to better their present and future. You need to be guided by simple principles in order to optimize the power of now, in your lifestyle. When you become mindful, you will be able to free yourself from your past toxic beliefs and thoughts, and then harness your inner capabilities, in order to rewrite your present and future story.
In today's fast-paced world, we are constantly bombarded with distractions, responsibilities, and the pressure to always be on the go. We are so focused on the future, planning and worrying about what's to come, that we often forget to live in the present moment. But what if we told you that the power to find happiness and fulfillment in life lies in the present moment? This book is about the power of now and how it can help you harness the present moment to live a happier and more fulfilling life. The idea of living in the present moment is not new. It has been a part of many spiritual traditions for centuries. However, with the rise of mindfulness practices and the increasing amount of research on the benefits of living mindfully, the concept of the present moment has become more mainstream in recent years. Living in the present moment means being fully engaged in the here and now, paying attention to our thoughts, feelings, and experiences without judgment or distraction. It means letting go of the past and not worrying about the future, but instead focusing on the present moment, embracing it, and fully experiencing it. In this book, we will explore the power of the present moment and how it can transform your life. We will delve into the concept of time and how it affects our perception of reality. We will also discuss the nature of the mind, the ego, and how they can influence our thoughts and emotions. This book is designed to be accessible to anyone, regardless of their experience with mindfulness practices or spirituality. We will provide practical tips and techniques for cultivating mindfulness and living in the present moment. We will explore the many benefits of living mindfully, including reduced stress and anxiety, improved physical and mental health, and stronger relationships. We will also discuss the role of intention, acceptance, and gratitude in cultivating mindfulness. We believe that living in the present moment is not only a powerful tool for personal growth but also a way to bring more peace and harmony to the world. When we are fully present, we are more aware of our surroundings and the needs of others. We are more compassionate, empathetic, and understanding. Join us on this journey of self-discovery and mindfulness. Whether you are new to the concept of living in the present moment or have been practicing mindfulness for years, we hope that this book will provide you with practical tools, inspiration, and guidance to harness the power of now and live a happier, more fulfilling life.
Contrary to conventional wisdom about what makes a good negotiator - namely, being aggressive and unemotional - in Bring Yourself, Mori Taheripour offers a radically different perspective. In her own life, and in her more than fifteen years of experience teaching negotiation, she has found that the best negotiators are empathetic, curious and present. The essence of bargaining isn't the transaction, but rather the conversation and human connection. It is when we bring our whole, authentic selves to the table that we can advocate for ourselves fearlessly and find creative solutions that benefit everyone. Bring Yourself explains how your pressure points, personal experience and even your cultural expectations can become roadblocks to finding common ground, and it offers essential strategies to move beyond them and open your mind. With eye-opening and empowering stories throughout, Bring Yourself helps readers gain the confidence they need to achieve their goals in work and in life. Timely and provocative, this paradigm-shifting book can transform our world and the way we work together.
The world is changing fast. Are you ready for the challenge? What you do in a moment of impact makes all the difference.Moment of Impact: Harness the Explosive Power of Three to Maximize Your Mind, Life, and Business offers essential guidance for becoming self directed, so that you take charge of your thoughts and emotions rather than surrendering control to others and circumstances in your life.The moment of impact is that exact microsecond when you respond to a challenge, an insight or an opportunity especially when those moments are unexpected. Created by a certified international mental game coach and martial artist, this practical guide to personal change shows how to meet those life-altering moments with confidence, power and decisiveness. In this book you'll learn how to apply the power of three key elements:Yourself Your thoughts Your mental strengthsto direct the course of your life and maximize the opportunities offered by these life-altering moments.Based on the author's own life threatening moment-of-impact, this book uses stories, examples and "teaching moments" to reveal strategies you can use to become more self directed, personally effective, and present in any moment.The author has condensed the book's powerful messages into a number of seminars tailored for corporate and professional groups.Seize your Moment. Let the Power of Three show you how.
Dynamic corporate speaker and coach, Cassandra Worthy, introduces a growth mindset practice that helps readers to view change and the emotions surrounding it as a gift. Cassandra Worthy is a highly sought-after consultant, speaker, and Change Enthusiast, who is sharing her revolutionary approach for not only embracing change but using it to propel you to heights you never imagined. Only 10 percent of successful change adoption is about know-how; the other 90 percent is centered squarely on the motivation and willingness to accept the change. Cassandra explains that if you don't address the emotions surrounding change then your transformation journey will be stopped in its tracks. In this book, Cassandra will teach you to: Redefine your relationship to change Embrace "negative" emotions and use them for epic growth and transformation Make conscious, productive choices in the face of disruption of any sort Develop your resilience muscle View change as something that happens for you vs. to you Cassandra's practical yet inspiring strategies can inspire anyone to authentically embrace change and find their own unique power of resilience during turbulent times. Using insights gleaned from her life, those of her clients, and the tools and exercises she has refined over the years, Cassandra Worthy has written the playbook for anyone leading, influencing, going through, or embarking upon change.
Gut feeling. Sixth sense. Hunch. No matter what it's called, intuition plays a part in the decisions we make every day. In seminars around the world, Laura Day has taught business people, financial analysts, celebrities, homemakers, doctors, lawyers, and other professionals how to consciously tap this hidden ability. Now, through a step-by-step program, first-person accounts, and real-life examples, Day shows you how to unlock the remarkable power of your mind. Practical Intuition will help you: follow your hunches and control your enthusiasms make better investment and business decisions "read" other people more accurately make more informed decisions about your health know whether a partner is right for you understand what you really want to do with the rest of your life and much more
For single parents, working parents, and caregivers who worry about the time they spend away from their children, the mother of The Other Wes Moore shares strategies to raise happy, well adjusted kids. As the mother of Wes Moore, whose memoir about overcoming the obstacles that face a fatherless young black man was a huge bestseller, Joy is constantly asked: How did you do it? How can you be a good parent, have a career and stay healthy when you don't have a partner to pick up the slack? How do you connect with a child when you can't always be there? Joy's answer is "presence." Specifically, seven different ways of being a force in a child's life, ensuring that they feel your influence. We can't always be physically there for our children, but the power of presence can help us to be a voice in the back of their minds that guides them through difficult times. In The Power of Presence, Moore explores seven pillars of presence--heart, faith, mind, courage, financial freedom, values, and connectedness--that all parents can use to positively influence their children. Using compelling stories from women who have been there and practical advice on everything from savings accounts to mindfulness, this book is a compassionate look at what it takes to raise great kids even in less than ideal circumstances. /DIV
“Leapfrogging is as much about the secrets of breakthrough leadership as it is about business innovation . . . loaded with fresh ideas and examples.” —Hans Middag, Director, Learning and Development, Randstad In his trailblazing debut, Soren Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging” —creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s Leapfrogging is the new handbook for the modern leader. “Superbly crafted, powerful in its simplicity, offering smart, actionable learning . . . Finally, a simple, holistic model that allows for breakthrough thinking and living.” —Mary Beth Robles, Vice President, Colgate-Palmolive “His campaigning for fearless innovation and flexibility is compelling.” —Publishers Weekly