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Introduction : rust on the mailed fist? -- 11 propositions -- Conclusion.
Commentators distinguish between two kinds of power, ?hard? and ?soft.? The promise in this logic is obvious. Unfortunately, to date, the idea of soft power has not been subjected to a critical forensic examination. The ill consequences of America's difficulty in thinking and behaving strategically are augmented perilously when unwarranted faith is placed upon soft power that inherently resists to strategic direction. Although it is appropriate to be skeptical of the utility of soft power, this must not be interpreted as advice to threaten or resort to military force with scant reference to moral standards. Not only is it right in an absolute sense, it is also expedient to seek, seize, and hold the moral high ground. The more challenging contexts for national security will still require the mailed fist, even if it is cushioned, but not concealed, by a glove of political and ethical restraint. (Originally published by the Strategic Studies Institute)
From a highly decorated general, a brilliant new way of understanding war and its role in the twenty-first century. Drawing on his vast experience as a commander during the first Gulf War, and in Bosnia, Kosovo, and Northern Ireland, General Rupert Smith gives us a probing analysis of modern war. He demonstrates why today’s conflicts must be understood as intertwined political and military events, and makes clear why the current model of total war has failed in Iraq, Afghanistan, and other recent campaigns. Smith offers a compelling contemporary vision for how to secure our world and the consequences of ignoring the new, shifting face of war.
Mounting costs, risks, and public misgivings of waging war are raising the importance of U.S. power to coerce (P2C). The best P2C options are financial sanctions, support for nonviolent political opposition to hostile regimes, and offensive cyber operations. The state against which coercion is most difficult and risky is China, which also happens to pose the strongest challenge to U.S. military options in a vital region.
It is sometimes said that, in the 21st century, the country that tells the better story wins, rather than the country whose army can prevail on the battlefield. That ability to attract others, persuade and set the agenda, soft power, plays an increasingly important role in international relations and in Indian foreign policy. However, while most of the rediscovered interest in India has been focused on its hard power attributes, such as its military and economy, this book concentrates on less tangible assets, such as its culture, ideas and people. The first comprehensive analysis of India’s soft power done from an international relations perspective, this book tracks the changes in Indian foreign policy over last two decades to show how soft power strategy, tools and institutions have been given a more prominent place in India’s external affairs. The study evaluates India’s soft power assets and liabilities and shows how the state is trying to make better use of this potential to realise its national interests. It assesses the effectiveness of India’s soft power approach and provides recommendations on possible improvements to make India a major smart power in the future. An intriguing and comprehensive analysis, it will be valuable for students and scholars interested in Indian foreign policy, soft power theory and international relations. Underlining India’s uniqueness, it substantiates the argument that soft power is not confined to the Western world. Thus, it contributes an interesting case study for comparative study of soft powers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
When considering the damage caused by the hard power of military intervention, soft power comes across as an appealing alternative. Soft power depends on diplomatically appealing to others to gain favor and influence rather than using coercive force, offering a more peaceful means of engaging in international relations. However, whether soft power is as effective as hard power and how it can be achieved is a source of debate. Through the diverse perspectives in this volume, readers will gain an understanding of the differing perspectives on soft power's efficacy as a political strategy and the ways it can be implemented.
Power has been compared to the weather: people discuss it all the time, but very few really understand it. This book seeks to demystify this complex concept by providing students with an incisive and engaging introduction to the shifting configurations of power in the contemporary global order. Drawing on the work of leading international relations scholars, philosophers and sociologists, the analysis goes beyond simplistic views of power as material capability, focusing also on its neglected social dimensions. These are developed and explored through a detailed examination of the changing international role, status and capacities of the United States, Russia and China since the end of the Cold War. Far from achieving multipolarity, the book concludes that the contemporary world remains essentially unipolar; America having moved to correct the mistakes of George W. Bush's first term in office, while China and Russia have, in different ways, limited their own abilities to challenge American primacy. This book will be essential reading for students of international relations and politics, as well as anyone with an interest in the shifting balance of power in the global system.
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.
Military forces have long been the arbiters of national security and continues to be at the vanguard of assuring the sovereignty and stability of a nation. This is an enduring fact. However, in the past few decades, the role of the military forces have undergone an evolutionary change and now spans a much broader spectrum of activities than ever before. Accordingly, the responsibilities placed on the military forces, especially in democratic nations, have also undergone an upward revision. These changes have altered the status and stature of military forces. This book analyses the changing position of military forces and their relationship with other elements of national power vis-à-vis the need to ensure national security. The analysis is carried out in great detail—starting with a discussion of national policy, grand strategy and their connection to the military forces and ending with a discussion of the status of military forces in the national security calculus. It is arranged into five independent sections that contain twenty chapters. The Sword Arm examines the hypothesis that irrespective of the broad definition of national security that is prevalent in modern times and the whole-of-government approach that most democracies have adopted to ensure the security and safety of the nation, military forces continue to be at the vanguard of national security initiatives. On the other hand, democratic nations have a proclivity to sideline the military forces in times of relative peace, which could be detrimental to the overall security of the nation. The book critically investigates this dichotomy and suggests that in 21st century democracies, military forces need to be strengthened to ensure the security of the nation.
This book fosters critical reflection on Europe's place in a fast-changing global environment, covering the soft and hard facets of EU power along the spectrum of low politics–high politics. Taking an innovative case-study approach, it provides a wide understanding of European Studies and International Relations beyond classical power considerations and addresses the crossroads of the two disciplines. Fundamentally, it addresses the specificity of the EU as an actor in International Relations and shows that the EU holds power and influence – creating opportunities for peace-making and peace-building – in a way classical IR theory would suggest it should not. This book will be of key interest to scholars and students of European Studies, foreign policy analysis, International Relations, Security Studies, Political Science, History, and Economics.