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"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
"The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference citations, as they pertain to all aspects of the information and technology field"--Provided by publisher.
In its ?rst ten years of activities (2000-2009), the Cross-Language Evaluation Forum (CLEF) played a leading role in stimulating investigation and research in a wide range of key areas in the information retrieval domain, such as cro- language question answering, image and geographic information retrieval, int- activeretrieval,and many more.It also promotedthe study andimplementation of appropriateevaluation methodologies for these diverse types of tasks and - dia. As a result, CLEF has been extremely successful in building a wide, strong, and multidisciplinary research community, which covers and spans the di?erent areasofexpertiseneededto dealwith thespreadofCLEFtracksandtasks.This constantly growing and almost completely voluntary community has dedicated an incredible amount of e?ort to making CLEF happen and is at the core of the CLEF achievements. CLEF 2010 represented a radical innovation of the “classic CLEF” format and an experiment aimed at understanding how “next generation” evaluation campaigns might be structured. We had to face the problem of how to innovate CLEFwhile still preservingits traditionalcorebusiness,namely the benchma- ing activities carried out in the various tracks and tasks. The consensus, after lively and community-wide discussions, was to make CLEF an independent four-day event, no longer organized in conjunction with the European Conference on Research and Advanced Technology for Digital Libraries (ECDL) where CLEF has been running as a two-and-a-half-day wo- shop. CLEF 2010 thus consisted of two main parts: a peer-reviewed conference – the ?rst two days – and a series of laboratories and workshops – the second two days.
The second edition of this innovative textbook illustrates research methods for library and information science, describing the most appropriate approaches to a question—and showing you what makes research successful. Written for the serious practicing librarian researcher and the LIS student, this volume fills the need for a guide focused specifically on information and library science research methods. By critically assessing existing studies from within library and information science, this book helps you acquire a deeper understanding of research methods so you will be able to design more effective studies yourself. Section one considers research questions most often asked in information and library science and explains how they arise from practice or theory. Section two covers a variety of research designs and the sampling issues associated with them, while sections three and four look at methods for collecting and analyzing data. Each chapter introduces a particular research method, points out its relative strengths and weaknesses, and provides a critique of two or more exemplary studies. For this second edition, three new chapters have been added, covering mixed methods, visual data collection methods, and social network analysis. The chapters on research diaries and transaction log analysis have been updated, and updated examples are provided in more than a dozen other chapters as well.
"This book presents theoretical and empirical research on the value of information technology in healthcare"--Provided by publisher.
This book draws on both traditional and emerging fields of study to consider consider what a grounded definition of quantitative and qualitative research in the Digital Humanities (DH) might mean; which areas DH can fruitfully draw on in order to foster and develop that understanding; where we can see those methods applied; and what the future directions of research methods in Digital Humanities might look like. Schuster and Dunn map a wide-ranging DH research methodology by drawing on both ‘traditional’ fields of DH study such as text, historical sources, museums and manuscripts, and innovative areas in research production, such as knowledge and technology, digital culture and society and history of network technologies. Featuring global contributions from scholars in the United Kingdom, the United States, Europe and Australia, this book draws together a range of disciplinary perspectives to explore the exciting developments offered by this fast-evolving field. Routledge International Handbook of Research Methods in Digital Humanities is essential reading for anyone who teaches, researches or studies Digital Humanities or related subjects.
This book features high-quality research papers presented at the International Conference on Applications and Techniques in Cyber Security and Digital Forensics (ICCSDF 2021), held at The NorthCap University, Gurugram, Haryana, India, during April 3–4, 2021. This book discusses the topics ranging from information security to cryptography, mobile application attacks to digital forensics, and from cyber security to blockchain. The goal of the book is to provide 360-degree view of cybersecurity to the readers which include cyber security issues, threats, vulnerabilities, novel idea, latest technique and technology, and mitigation of threats and attacks along with demonstration of practical applications. This book also highlights the latest development, challenges, methodologies as well as other emerging areas in this field. It brings current understanding of common Web vulnerabilities while maintaining awareness and knowledge of contemporary standards, practices, procedures, and methods of Open Web Application Security Project. It also expounds how to recover information after a cybercrime.
The book presents a comprehensive study of various cognitive and affective aspects of web searching for translation problem solving. Research into the use of the web as an external aid of consultation has frequently occupied a secondary position in the investigation of translation processes. The book aims to bridge this gap in the literature. Beginning with a detailed survey of previous studies of these processes, it then focuses on web search behaviors using qualitative and quantitative analysis that presents a multifaceted overview of translation-oriented web searching. The book concludes by addressing the implications for the teaching of and research into translators’ web searching skills. With regard to teaching, the book's didactic discussions will make it a valuable tool for both translator trainers and translation students wanting to familiarize themselves with the intricacies of Web searching and to reflect upon the pedagogical implications of the study for acquiring online information literacy in translator training.
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.