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145 full-page plates present the best typographical design from the 15th through the 20th centuries, including 60 handsome alphabets, many examples of decorative initials and a dazzling assortment of headings, scrolls and flourishes, rules and panels, ornaments, ribbons, cartouches, borders and more.
Brimming with boisterous businessmen, cavorting animals, and other whimsical characters, these 670 black-and-white line illustrations are drawn from the best of 19th-century American advertising art. Each frame-like clip can be easily customized.
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Henkin explores the influential but little-noticed role reading played in New York City's public life between 1825 and 1865. The "ubiquitous urban texts"--from newspapers to paper money, from street signs to handbills--became both indispensable urban guides and apt symbols for a new kind of public life that emerged first in New York.
Filled with the finest ornamental lettering from Dover's immense design archive, this decorative resource also doubles as a remarkable visual exploration of the art of typography. Over 3,100 black-and-white images encompass complete alphabets as well as intricate initials in the most popular styles: Celtic, Art Nouveau, Gothic, Scroll, and more.
Exhibition catalog published in conjunction with the exhibition held at the Harvard Art Museums, Cambridge, Massachusetts, September 3, 2015-January 3, 2016 and at the San Antonio Museum of Art, San Antonio, Texas, February 13-May 8, 2016.
Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.