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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
For more than two centuries, lighthouses have helped sailors find their way through treacherous waters, guiding them home or taking them safely through passages on their way to adventure. These historic towers and houses form a sparkling chain of lights along our coasts, a reminder of the past echoing with adventure and mystery, a lure for travelers looking for a glimpse into a romantic past. American Lighthouses offers more than just a tour of over 450 beautiful and historic navigational beacons dotting the coasts and lakes of the United States. This fully illustrated, one-of-a-kind handbook details their history and architecture and provides full information on visiting or viewing them.