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This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
At most technology companies, you'll reach Senior Software Engineer, the career level for software engineers, in five to eight years. At that career level, you'll no longer be required to work towards the next pro? motion, and being promoted beyond it is exceptional rather than ex? pected. At that point your career path will branch, and you have to decide between remaining at your current level, continuing down the path of technical excellence to become a Staff Engineer, or switching into engineering management. Of course, the specific titles vary by company, and you can replace "Senior Engineer" and "Staff Engineer" with whatever titles your company prefers.Over the past few years we've seen a flurry of books unlocking the en? gineering management career path, like Camille Fournier's The Man? ager's Path, Julie Zhuo's The Making of a Manager, Lara Hogan's Re? silient Management and my own, An Elegant Puzzle. The manage? ment career isn't an easy one, but increasingly there are maps avail? able for navigating it.On the other hand, the transition into Staff Engineer, and its further evolutions like Principal and Distinguished Engineer, remains chal? lenging and undocumented. What are the skills you need to develop to reach Staff Engineer? Are technical abilities alone sufficient to reach and succeed in that role? How do most folks reach this role? What is your manager's role in helping you along the way? Will you enjoy being a Staff Engineer or you will toil for years to achieve a role that doesn't suit you?"Staff Engineer: Leadership beyond the management track" is a pragmatic look at attaining and operate in these Staff-plus roles.
Tools for Dossier Success demystifies the dossier process from start to finish. Written for faculty members at different points in their academic trajectory, this is a practical, step-by-step guide to planning, creating, and polishing the best possible representation of accumulated evidence and accomplishments in teaching, research, and service. The "how to" information offered here is essential for those seeking tenure or promotion from associate professor to professor, senior faculty serving as mentors, and graduate students planning an entrance into academia. Key features include: Relevant and useful information for faculty in diverse disciplines and settings A comprehensive six-step model to ensure the best representation of one’s work Tips and suggestions to help avoid common pitfalls Best practice examples from successful tenured faculty Steps for seeking out assistance from other faculty, mentors, and peers A balanced review of the "ups and downs" of the tenure process
Police Promotion Preparation is dedicated to preparing police, firefighters, and corrections officers for advancement to the next level of supervision. Prepare yourself for promotion by taking advantage of this training. These techniques will enhance your chances for promotion and make you more desirable as a promotional candidate. It details specific techniques used to both develop and evaluate candidates during a promotional process. This book covers specific training in communication, academic testing, scenario-based training and interviewing. Learn the skills necessary to communicate your knowledge and preparation to an evaluator. Often, it is not a lack of skills which inhibits a candidate's chances for promotion, it is their ability to communicate the possession of those skills. Academic testing informs the reader of methods used in academic test development. It also gives the reader tools to incorporate while taking the exam. Learn the skills needed to perform better in an essay or multiple-choice testing environment. Test taking is a skill set which can be improved upon with the right technique. Scenario based evaluation is one of the key ways for an evaluator to determine a candidate's ability to respond during critical incidents in an artificial environment. Learn organization and presentation skills which put you at the top of the list. Our approach provides you with insights that improve your chances for promotion. Along with the other skills needed for promotion, learn interview techniques. Many promotional processes have an oral interview component. Police Promotion Preparation teaches you how to get as many points possible during this stage.
Self Promotion is a universal emotional state. It started with self preservation in the age of the caveman and continues to this date. "The Unselfish Guide to Self Promotion" guides you to discover new ideas and strategies on how to promote yourself with an unselfish approach by helping others. Being unselfish will sell yourself, your ideas & your influence to your family, friends & in business. Be inspired by the new generation of self realization. Jorge Olson shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child. From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls," this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion. The book has 3 unique "acts." The first act teaches you the power of "Unselfish Self Promotion." The second act dives into self promotion & how to use it in life, society, & business. The third act is a hands-on self promotion & marketing strategy in web 2.0 and social media marketing, networking, & other immediate applicable tools.
“b>"This book should become a key textbook of choice for a wide range of health care professionals and students. It encourages autonomous learning and helps develop critical analytical skills ... Each chapter follows a logical progression using key objectives which relate to a range of activities and up to date evidenced based sources of information. The range of depth and breadth of material is contemporary and as such should meet the academic, managerial and clinical background of the reader." Helen Matthews, Senior Lecturer in Health and Community Care, University of West London, UK "This text represents a useful, well-pitched contribution .... The book is densely packed but skilfully written to feel comfortable for the reader; challenging in places but never to the extent to discourage engagement." Jane Thomas, Acting Head of College of Human and Health Sciences, Swansea University, UK Do you have difficulties deciding which health promotion activities facilitate behavioural change? This accessible book focuses on the practical activity of health promotion and shows students and practitioners how to actually apply health promotion in practice. The book uses case scenarios to explore how health promotion activities can empower individuals to make decisions that change their health related behaviour. This book explores the role of health promotion and explores a number of practical approaches, such as developing client's self-awareness and skills, working with groups and communities and social marketing and the mass media. The book includes: Learning outcomes, think points and implications for practice, giving readers guidance on engaging with health promotion Multi-setting case studies including schools, prisons and the local community Activities to develop self-awareness, self-esteem, assertiveness, empowerment, communication and life skills A Guide to Practical Health Promotion is suitable for allied health professionals, nurses and students involved in health promotion practice and will help you to build confidence in your health promotion skills.
The Theory at a Glance: A Guide for Health Promotion Practice (Second Edition) describes influential theories of health-related behaviors, processes of shaping behavior, and the effects of community and environmental factors on behavior. It complements existing resources that offer tools, techniques, and model programs for practice. Theory at a Glance makes health behavior theory accessible and provides tools to solve problems and assess the effectiveness of health promotion programs. For nearly a decade, public health and health care practitioners have consulted the original version of Theory at a Glance for guidance on using theories about human behavior to inform program planning, implementation, and evaluation. Theory at a Glance can be used as a stand-alone handbook, as part of in-house staff development programs, or in conjunction with theory texts and continuing education workshops.
A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies