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As the movie and music industries have changed, film scoring has become an overwhelmingly independent process. Film composers have more responsibilities than ever before, and they must fulfill them with smaller budgets and shorter schedules. As a result, composers are increasingly becoming armies of one. In Guerrilla Film Scoring: Practical Advice from Hollywood Composers,Jeremy Borum provides valuable guidance on how to make a good film score both quickly and inexpensively. This handbook encompasses the entire film scoring process including education, preparation, writing and recording a score, editing, mixing and mastering, finding work, career development, and sample contracts. Offering strategic tools and techniques, this insider’s guide draws on the expertise from a number of prominent composers in movies, television, and video gaming, including Stewart Copeland, Bruce Broughton, and Jack Wall. A straightforward do-it-yourself manual, this book will help composers at all levels create the best-sounding scores quickly and cost effectively—without jeopardizing their art. With access to rare and extremely useful input from the best in the business, Guerrilla Film Scoring will benefit not only students but also professionals looking to update their game.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Guerrilla Music: Musicking as Resistance, Defiance, and Subversion explores human initiations and responses to music as a process and product intrinsically part of our culture, history, place, time and ecological musical worlds. The contributors challenge scholarly approaches wherein music is detached from the social relationships in which it is produced, transmitted, used and judged. ‘Guerrilla’ is a trope long applied to socio-political machinations, human conflict and confrontation. Guerrilla Music provocatively explores research involving music practices, stories, communities and musickers worldwide that resist, defy and subvert by silence and non-compliance, reluctant subordination, subversive depowering, resistive counterpoint, or destructive, violent dismantling. Contexts spanning the subcultural local, glocal and universal highlight the potency, passions, actions and life worlds of music, musicians and those that become engulfed in musical maelstroms that incite change. Guerrilla Music both invigorates and advances scholarly debates about social power, colonisation and difference by exploring the social semiotics of music making and communities, identifying powerful new ways of understanding human communication, and what musicking means in the twenty-first century.
An attempt to highlight the bureaucracy existing in the Indian government.
Creating a guerrilla movement to fight the Japanese occupation of the Philippines (1942-1945) presented Colonel Wendell Fertig with some formidable challenges. Unlike the other islands in the archipelago, Mindanao had a large Moslem (Moro) population. Using Moro and American leadership he brought the Moro people into the movement. Fertig lacked good communication with MacArthur's headquarters in Australia. With ingenuity and talented technical personnel he solved this problem, and increased the logistical support for the guerrillas by submarine from Australia. As the force expanded, Fertig was fortunate to recruit leadership from 187 Americans--military and civilian--who had not surrendered to the Japanese. The resulting force, with its intelligence from coastal watch stations, added six guerrilla divisions to U.S. military strength for the 1945 liberation of Mindanao, a contribution unique in the history of unconventional warfare.
The Leadership Transitions and Team Building Collection includes two important books: The First 90 Days, Updated and Expanded, by Michael D. Watkins, and The Alliance, by Reid Hoffman, Ben Casnocha, and Chris Yeh. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. In The First 90 Days, Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. The Alliance, coauthored by the founder of LinkedIn, introduces a new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. This bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.
A thoroughly researched assessment of how China's economic success continues to be shaped by the communist ideology of Chairman Mao A Financial Times "Best Book of 2022" Tied for the 2023 Axiom Gold Medal, sponsored by Axiom Business Book Awards It was long assumed that as China embraced open markets and private enterprise, its state-controlled economy would fall by the wayside, that free markets would inevitably lead to a more liberal society. Instead, China's growth over the past four decades has positioned state capitalism as a durable foil to the orthodoxy of free markets, to the confusion of many in the West. Christopher Marquis and Kunyuan Qiao argue that China's economic success is based on--not in spite of--the continuing influence of Communist leader Mao Zedong. They illustrate how Mao's ideological principles, mass campaigns, and socialist institutions have enduringly influenced Chinese entrepreneurs' business strategies and the management of their ventures. Grounded in case studies and quantitative analyses, this book shows that while private enterprise is the engine of China's growth, Chinese companies see no contradictions between commercial drive and a dedication to Maoist ideology.