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GUERRILLA NETWORKING Traditional networking is all about "meeting people. ; The success you reap in life, however, is directly correlated tonot how many people you meetbut rather, how many people want to meet you. Guerrilla Networking is all about becoming the type of person other people want to meet. Learn how from both guerrilla marketing legend, Jay Conrad Levinson, and guerrilla networking originator Monroe Mann. Jay and Monroe have flipped the typical networking mentality on its headbut theyve landed right side upand so can you, if you read this book. Youre in for a wild ride.Michael Port, author of Book Yourself Solid An incredibly simple, and yet, original concept. The idea behind guerrilla networking makes perfect and logical sense. I recommend this book to all members of my networking organization.Dr. Ivan=2 0Misner, founder of BNI and NY Times bestselling author of Masters of Networking
The user-friendly guide that helps those who have an idea for a book get published in new innovative ways.
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
The goal is to create real connections that help both a person and a business to make meaningful contacts that are life changing and life giving.
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
“This book may be just the antidote for an actor who has completely lost faith or given up control over his destiny.” – Backstage West, Los Angeles “If this book is any indication of things to come, we are going to be hearing a lot about Monroe Mann.” – Bob Fraser, Emmy-recognized actor, producer, writer, and director, and author of You Must Act “A how-to for aspiring stars based on boot-camp persistence.” – CNN’s Wolf Blitzer “To make it big, you need the Real Deal. Mr. Mann is the Real Deal.” – Jay Conrad Levinson, author of the Guerrilla Marketing series of books This book is unlike any other you will read on the subject of acting. It is not about how to find good headshots, how to perfect a monologue, or how to find an agent, though these subjects are indirectly touched upon. It’s about how to succeed in the arts. It's about why 99% of aspiring professional actors fail to even get their foot in the door, and how the other 1% somehow do get their foot in the door... and actually stay there. Once and for all, this book aims to shatter the absurd notion that acting professionally is a privilege for only a select few, and that without a 'break' given by the industry, there is no hope for success. The blame for your failure (and the credit for your success) can only be put on yourself, and not the business. Forget the nay-sayers; wave goodbye to the critics; laugh at the agents who won't respond to you. The Theatrical Juggernaut is going to inspire you like no other 'how-to' book has ever done before.
Research scientists play a pivotal role in society. Their passion for science will drive them forward, leading to new discoveries that will ultimately make the world a better place. Unfortunately, as the professional environment becomes more and more competitive, research scientists today cannot just rely on technical knowledge to carve successful careers. Besides technical skills, they will need to acquire other skills, such as how to communicate their science to the outside world. A Survival Guide for Research Scientists is a one-stop-shop that will help you to develop those core skills not often taught at school or university. The book has been written by an author with more than 20 years of scientific research experience (across different scientific disciplines). She has not only been a research scientist but also a writer, a consultant, a sole-trader and a project manager. A Survival Guide for Research Scientists takes on a holistic approach in order to help you pave the way for success. As such, it features practical guidelines on how to: • conduct your scientific research (how to: do literature review, design experiments, adopt best practice, ensure health and safety, etc.). • write and edit (reports, bid proposals, peer review publications, etc). • interact with the outside world (be a team leader, manage a project, network, deal with difficult people, do presentations, organise meetings, etc.). • look after your career (and get your dream job). • look after yourself (and how to manage stress). • look for a job (develop your CV, prepare for interviews, etc.). • become self-employed (and achieve business success). • deal with redundancy (and move forward in life, etc) Whatever your scientific background may be, this book is the perfect accompaniment, to guide you at every stage of your career.