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This book is the first comprehensive critical analysis of the cultural politics of a new kind of British heritage discourse. Based on texts ranging from tweets to restaurant menus that tell the story of heritage vegetables, this book explores what it means to think about our food systems, and their future, through the lens of ‘heritage’. From town hall seed swaps to restaurant menus and coffee table books, it has become hard in recent years for consumers to avoid the idea of ‘heritage’ fruit and vegetables. The British counterpart of North American heirlooms, their varied colours, strange shapes and endearing names are charming. Yet their proponents claim far more for them, arguing it is vital that we safeguard our crop heritage for global food security, social justice and consumer choice. This book examines how heritage fruits and vegetables are adopted to subvert corporate food production and take food back into our own hands, while supermarkets are eagerly adding them to their luxury ranges. The book also discusses the practice of heritage seeds being stored in secure facilities where most of the world’s growers cannot reach them. Written in an accessible style, this book will appeal to those studying, and those interested in, food studies and food politics; heritage studies; geography and environmental studies; the sociology of consumption and cultural studies.
Including recipes for baking with Einkorn Wheat is the most widely grown crop on our planet, yet industrial breeders have transformed this ancient staff of life into a commodity of yield and profit--witness the increase in gluten intolerance and 'wheat belly'. Modern wheat depends on synthetic fertilizer and herbicides that damage our health, land, water, and environment. Fortunately, heritage 'landrace' wheats that evolved over millennia in the organic fields of traditional farms do not need bio-chemical intervention to yield bountifully, are gluten-safe, have rich flavor and high nutrition. Yet the robust, majestic wheats that nourished our ancestors are on the verge of extinction. In Restoring Heritage Grains, author Eli Rogosa of the Heritage Grain Conservancy, invites readers to restore forgotten wheats such as delicious gluten-safe einkorn that nourished the first Neolithic farmers, emmer--the grain of ancient Israel, Egypt, and Rome that is perfect for pasta and flatbreads, rare durums that are drought-tolerant and high in protein, and many more little known wheat species, each of which have a lineage intertwined with the human species and that taste better than any modern wheat. Restoring Heritage Grains combines the history of grain growing and society, in-depth practical advice on landrace wheat husbandry, wheat folk traditions and mythology, and guidelines for the Neolithic diet with traditional recipes for rustic bread, pastry and beer. Discover the ancient grains that may be one of the best solutions to hunger today, and provide resilience for our future.
Savor your best tomato harvest ever! Craig LeHoullier provides everything a tomato enthusiast needs to know about growing more than 200 varieties of tomatoes, from planting to cultivating and collecting seeds at the end of the season. He also offers a comprehensive guide to various pests and tomato diseases, explaining how best to avoid them. With beautiful photographs and intriguing tomato profiles throughout, Epic Tomatoes celebrates one of the most versatile and delicious crops in your garden.
“Empowers readers with a toolkit of traditional and sustainable practices for an emerging artisanal crafts movement, and a brighter future.” —Alice Waters, chef and owner, Chez Panisse; founder, The Edible Schoolyard Project Modern life is a cornucopia of technological wonders. But is something precious being lost? A tangible bond with our natural world—the deep satisfaction of connecting to the earth that was enjoyed by previous generations? In The Heirloom Gardener, John Forti celebrates gardening as a craft and shares the lore and traditional practices that link us with our environment and with each other. Charmingly illustrated and brimming with wisdom, this guide will inspire you to slow down, recharge, and reconnect.
“Everything you need to know about the delicious new world of beans in this pioneering [recipe] book . . .A keeper.” —Paula Wolfert, James Beard and Julia Child Award–winning cookbook author Who would have thought a simple bean could do so much? Heirloom bean expert Steve Sando provides descriptions of the many varieties now available, from Scarlet Runners to the spotted Eye of the Tiger beans. Nearly ninety recipes in the book will entice readers to cook up bowls of heartwarming Risotto and Cranberry Beans with Pancetta, or Caribbean Black Bean Soup. Close-up photos of the beans make them easy to identify. Packed with protein, fiber, and vitamins, these little treasures are the perfect addition to any meal. “Heirloom Beans is no less than a promise of good things to come from this humble but rather magical food.” —Deborah Madison, James Beard and Julia Child Award–winning cookbook author of Vegetarian Cooking for Everyone “Heirloom Beans is the ultimate kiss and tell all of legendary legumes. A delicious recipe and savory story for every heirloom bean.” —Annie Somerville, cookbook author and chef, Greens Restaurant “We give Rancho Gordo beans a place of honor at our restaurants.” —Thomas Keller, James Beard award-winning chef, cookbook author and restaurateur, French Laundry
This book provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Peppered with data and case studies on current practice from large and small cultural heritage institutions, this book advises the reader on the best strategic approach, as well as providing insight into how key institutions manage their websites, and hints and tips on best practice. A companion web site provides template downloads and other up-to-date information including links and white papers. Key sections include: Evaluating what you have now Content Outside your site: RSS, syndication, API's Building a web strategy Web policies Traffic and metrics Budgeting The Social Web (Web 2.0) Re-development: the website project process. Readership: Essential reading for those who are single-handedly trying to keep their site running on limited budget and time as well as those who have big teams, large budgets and time to spend.
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Growing Heirloom Flowers explains in simple terms how to grow the fullest, richest, and most aromatic blooms possible. Heirloom flowers have stood the test of time. Prized for their beauty, scent, hardiness, or other star qualities, these vintage varieties continue to capture our imaginations and decorate our gardens long after they first came to be. These flowers have experience, and now you can enjoy the experience of growing them. In Growing Heirloom Flowers, author Chris McLaughlin takes you on a tour of these alluring blooms, covering the benefits, challenges, growing requirements, and everything else you need to know about more than 40 heirloom flowers. Along the way, she offers tips, tricks, and creative projects for making the most of your heirloom garden, from arranging and preserving to dyes, drinks, and more. With a wealth of information and stunning full-color photography, this book is the perfect guide to adding heirloom beauty to your life.
Dig into the fruits of your labor! Profitable, innovative organic fruit farming strategies and skills for modern growers of any scale AN INNOVATIVE GUIDE for growing and marketing organic small fruits and berries, The Berry Grower offers intelligent strategies and solutions for successful small-scale, non-chemical fruit production in the 21st century. Coverage includes: History, innovations, and 21st century challenges in modern fruit farming Creating your own market farming reality Farm planning for efficiency and profitability Factoring in climate change, drought, and extreme weather Soil fertility, efficient weed management, and organic pest control Modern tools of the trade for efficiency Harvesting, fruit handling, and packing Fruit profiles including raspberries, blackberries, strawberries, currants, gooseberries, figs, tomatoes, and more, including new cultivars Innovative marketing methods and thinking beyond fresh fruit with multi-product strategies to maximize profit Learn from other experts through interviews with successful growers and marketers from diverse areas around the USA. From the market garden and small farm to the homestead and backyard, The Berry Grower is the essential guide for both new and aspiring organic small fruit growers and seasoned farmers looking to produce high- quality organic fruits and products for local markets and self-sufficiency.