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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
For anyone who has ever felt like they don't belong, Sigh, Gone shares an irreverent, funny, and moving tale of displacement and assimilation woven together with poignant themes from beloved works of classic literature. In 1975, during the fall of Saigon, Phuc Tran immigrates to America along with his family. By sheer chance they land in Carlisle, Pennsylvania, a small town where the Trans struggle to assimilate into their new life. In this coming-of-age memoir told through the themes of great books such as The Metamorphosis, The Scarlet Letter, The Iliad, and more, Tran navigates the push and pull of finding and accepting himself despite the challenges of immigration, feelings of isolation, and teenage rebellion, all while attempting to meet the rigid expectations set by his immigrant parents. Appealing to fans of coming-of-age memoirs such as Fresh Off the Boat, Running with Scissors, or tales of assimilation like Viet Thanh Nguyen's The Displaced and The Refugees, Sigh, Gone explores one man’s bewildering experiences of abuse, racism, and tragedy and reveals redemption and connection in books and punk rock. Against the hairspray-and-synthesizer backdrop of the ‘80s, he finds solace and kinship in the wisdom of classic literature, and in the subculture of punk rock, he finds affirmation and echoes of his disaffection. In his journey for self-discovery Tran ultimately finds refuge and inspiration in the art that shapes—and ultimately saves—him.
Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
This is not your grandmother's gardening book. You Grow Girl is a hip, humorous how-to for crafty gals everywhere who are discovering a passion for gardening but lack the know-how to turn their dreams of homegrown tomatoes and fresh-cut flowers into a reality. Gayla Trail, creator of YouGrowGirl.com, provides guidance for both beginning and intermediate gardeners with engaging tips, projects, and recipes -- whether you have access to a small backyard or merely to a fire escape. You Grow Girl eliminates the intimidation factor and reveals how easy and enjoyable it can be to cultivate plants and flowers even when resources and space are limited. Divided into accessible sections like Plan, Plant, and Grow, You Grow Girl takes readers through the entire gardening experience: Preparing soil Nurturing seedlings Fending off critters Reaping the bounty Readying plants for winter Preparing for the seasons ahead Gayla also includes a wealth of ingenious and creative projects, such as: Transforming your garden's harvest into lush bath and beauty products Converting household junk into canny containers Growing and bagging herbal tea Concocting homemade pest repellents ...and much, much more. Witty, wise, and as practical as it is stylish, You Grow Girl is guaranteed to show you how to get your garden on. All you need is a windowsill and a dream!
This book is the first of five about growing up in Oakland California and in the swamps in New Orleans in the mid seventies and eighties. It is loosely based on my experiences and the things I witnessed as a child and later as a man. Ghetto life is real, Murder for profit, Drug Dealers, Pimps , Murder for hire, Sex, Drug Addiction, mine and others; Child Molestation, Illegal Dog fights, Gambling, Prostitution and my ultimate incarceration. A little bit of everything. With permission from the streets given, there will be many more stories depicting life on the streets from the people who lived it and died for it. Im writing from prison and trying to get a publishing deal. Its past time for a REAL Bay Area writer from the REAL streets to tell it like it is.
In 1975, one year after Patty Hearst and her captors robbed Hibernia National Bank, a second kidnapping took place far from the glare of the headlines. Virginia Holman's mother, in the thrall of psychosis, spirited her two daughters to a cottage on the Virginia Peninsula, painted the windows black, and set up the house as a MASH unit for a secret war. A war that never came. The family -- captive to her mother's schizophrenia and a legal system that refused to intervene -- remained there for more than three years. "What sets this book apart," the Hartford Courant observed, "is Virginia's voice...brave, smart, tough." Reviewers nationwide have praised Holman's "riveting," "endearing," and "wryly humorous" story of a young girl caught in the whirlwind of madness -- a girl who chooses a brainwashed heiress as her role model. Holman's memoir vividly and brilliantly evokes the interior worlds of the sane and the insane and the delicate membrane in between. An essential exploration of identity, captivity, and love, Rescuing Patty Hearst will inspire readers' faith in the resilience of one family's spirit to survive and thrive even in the direst of circumstances.
This book provides a fresh creative approach to aid healing from the loss of a precious pet. It demonstrates how the grief process can be transformational. This human-animal bond can be like a magic wand. As a result, the grief from the loss of a pet can be from mild to monstrous. This book gives you dignity when others think your pain is preposterous. First, through the arduous climb out of the valley of grief, many coping muscles can be strengthened. These skills are important in coping creatively with daily-life matters. They include facing reality, letting go, patience, endurance, courage, adapting to change, and others. Gradually, the strangling and entangling emotions can become unraveled. Then one can embark upon a new chapter of life without feeling bedeviled. Being empowered by these coping skills in life as a whole, you can creatively grow from grief to greatness. Your pain will be virtually gone, and your life can gradually transform into a song. As a result, this is both a life and pet-loss book. Healing and inspiration can integrate pet-loss coping skills to aid in important life matters. Your life will become more bountifully bold. The authors unique artistic style of writing can make the creatively expressed concepts take a deeper hold.
After losing her job and learning she might also lose her house because of a bad investment, Jess, a fiercely independent and hilariously wry BC grandma, resorts to growing pot in her basement to make ends meet. She then has to juggle her public life as a grandmother and member of the town’s senior women’s group – The Company of Crones – with her secret life as a pot grower. The unusual characters she meets along the way include Swan, the enigmatic young woman who introduces her to the grower’s world, and Marcus, the socially awkward “gardener” who shows her the tricks of the trade. Both of her new young friends are more than they appear, and Jess’ adventures in pot growing break down barriers in both her old and new circles. The delightful outcome of an almost legitimate business leaves Jess and her associates flushed with success.
“A Way to Garden prods us toward that ineffable place where we feel we belong; it’s a guide to living both in and out of the garden.” —The New York Times Book Review For Margaret Roach, gardening is more than a hobby, it’s a calling. Her unique approach, which she calls “horticultural how-to and woo-woo,” is a blend of vital information you need to memorize and intuitive steps you must simply feel and surrender to. In A Way to Garden, Roach imparts decades of garden wisdom on seasonal gardening, ornamental plants, vegetable gardening, design, gardening for wildlife, organic practices, and much more. She also challenges gardeners to think beyond their garden borders and to consider the ways gardening can enrich the world. Brimming with beautiful photographs of Roach’s own garden, A Way to Garden is practical, inspiring, and a must-have for every passionate gardener.
From the author of the bestselling Hatchet comes a true story of high-stakes wilderness survival! At the age of five Gary Paulsen escaped from a shocking Chicago upbringing to a North Woods homestead, finding a powerful respect for nature that would stay with him throughout his life. At the age of thirteen a librarian handed him his first book, and there he found a lasting love of reading. As a teenager he desperately enlisted in the Army, and there amazingly discovered his true calling as a storyteller. A moving and enthralling story of grit and growing up, Gone to the Woods is perfect for newcomers to the voice and lifelong fans alike, from the acclaimed author at his rawest and realest.