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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Are you ready to unlock the transformative power of Artificial Intelligence and take your business to the next level? Whether you're a small business owner, entrepreneur, or a corporate leader, AI is no longer just an advantage—it's a game-changer you can’t afford to ignore. In "How to Use AI to Grow Your Business and Make More Money," you’ll discover the real-world applications of AI that are already driving success in businesses of all sizes. From enhancing marketing and sales to automating processes and improving decision-making, this book will show you how AI can revolutionize your operations, reduce costs, and maximize profits. Learn how industry leaders like Amazon, Netflix, and Nike leverage AI—and how you can apply the same strategies in your own business. Imagine having the tools to predict market trends, personalize customer experiences, and automate repetitive tasks, freeing up your team to focus on higher-value activities. This book simplifies the complexities of AI, making it accessible for any business professional, regardless of technical background. With actionable insights, case studies, and a step-by-step guide to AI implementation, you’ll gain the confidence to harness AI for growth and innovation. Don’t get left behind in the AI revolution. Get your copy of "How to Use AI to Grow Your Business and Make More Money" today and start driving measurable results with AI. Your future business success starts here!
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
AI Unleashed: Harnessing Artificial Intelligence to Start and Grow Your Business is a comprehensive guide that takes entrepreneurs on a transformative journey into the world of AI. From understanding the potential of AI to implementing it strategically in various aspects of business, this book provides invaluable insights and practical strategies for leveraging AI to achieve success. In this nine-chapter book, readers will explore the fascinating intersection of AI and entrepreneurship. Beginning with an introduction to AI in business, the book dispels common misconceptions and showcases real-world examples of organizations that have harnessed AI to revolutionize their operations. Readers will learn how to identify opportunities for AI integration within their business models and conduct market research to stay ahead of emerging trends. Practical guidance is provided for setting up the necessary infrastructure and acquiring the hardware and software resources to embark on the AI journey. The book delves into the intricacies of building and training AI models, offering readers a solid foundation in understanding different AI models and their applications. Step-by-step instructions are provided for collecting and preparing data for training, and popular AI frameworks and platforms are explored. This book may contain affiliate links. Using these links does not impact the amount that you are charged, but it does allow me to continue to create and offer amazing content and programs. Thank you for your support. With a focus on practical implementation, the book guides entrepreneurs through the process of integrating AI solutions into existing business processes. It covers topics such as enhancing customer experience through AI-powered chatbots and personalization, optimizing operations through automation and predictive analytics, and leveraging AI in marketing and sales for customer segmentation, pricing optimization, and more. As AI continues to evolve, ethical considerations are paramount. The book addresses these concerns, emphasizing the importance of transparency, accountability, and ethical decision-making in AI applications. It also highlights emerging trends and future possibilities, encouraging entrepreneurs to stay informed and adaptable. AI Unleashed is a must-read for business owners, managers, and aspiring entrepreneurs who are eager to leverage AI's transformative power. With its practical approach, real-world examples, and expert guidance, this book equips readers with the knowledge and tools to unlock the potential of AI and drive sustainable growth in their businesses. Embrace the AI revolution and propel your business forward with AI Unleashe
In the competitive world of freelancing, staying ahead of the curve is essential. ChatGPT, a revolutionary large language model, has emerged as a game-changer, empowering freelancers to achieve unprecedented levels of productivity and success. AI for Freelancers: Unlocking the Power of ChatGPT to Grow Your Business is your comprehensive guide to harnessing the transformative power of ChatGPT to elevate your freelance career. This insightful handbook will equip you with the knowledge and strategies to: Boost Productivity and Efficiency: Automate repetitive tasks, streamline workflows, and enhance your overall productivity with ChatGPT's powerful capabilities. Expand Your Service Offerings: ChatGPT opens doors to new and lucrative service offerings, enabling you to cater to a wider range of clients and expand your revenue streams. Enhance Content Creation: Generate high-quality content, including blog posts, articles, social media captions, and more, with ChatGPT's ability to produce engaging and informative text. Refine Communication and Client Engagement: ChatGPT's natural language processing capabilities empower you to craft compelling proposals, respond to client inquiries promptly, and maintain seamless communication. Optimize Client Satisfaction and Loyalty: Deliver exceptional client experiences by utilizing ChatGPT to provide personalized support, resolve issues effectively, and exceed expectations. Whether you're a seasoned freelancer or just starting out, AI for Freelancers: Unlocking the Power of ChatGPT to Grow Your Business is your indispensable guide to unlocking the transformative power of AI and achieving extraordinary success in the freelance world.
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.
Summary Companies small and large are initiating AI projects, investing vast sums of money on software, developers, and data scientists. Too often, these AI projects focus on technology at the expense of actionable or tangible business results, resulting in scattershot results and wasted investment. Succeeding with AI sets out a blueprint for AI projects to ensure they are predictable, successful, and profitable. It’s filled with practical techniques for running data science programs that ensure they’re cost effective and focused on the right business goals. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Succeeding with AI requires talent, tools, and money. So why do many well-funded, state-of-the-art projects fail to deliver meaningful business value? Because talent, tools, and money aren’t enough: You also need to know how to ask the right questions. In this unique book, AI consultant Veljko Krunic reveals a tested process to start AI projects right, so you’ll get the results you want. About the book Succeeding with AI sets out a framework for planning and running cost-effective, reliable AI projects that produce real business results. This practical guide reveals secrets forged during the author’s experience with dozens of startups, established businesses, and Fortune 500 giants that will help you establish meaningful, achievable goals. In it you’ll master a repeatable process to maximize the return on data-scientist hours and learn to implement effectiveness metrics for keeping projects on track and resistant to calcification. What's inside Where to invest for maximum payoff How AI projects are different from other software projects Catching early warnings in time to correct course Exercises and examples based on real-world business dilemmas About the reader For project and business leadership, result-focused data scientists, and engineering teams. No AI knowledge required. About the author Veljko Krunic is a data science consultant, has a computer science PhD, and is a certified Six Sigma Master Black Belt. Table of Contents: 1. Introduction 2. How to use AI in your business 3. Choosing your first AI project 4. Linking business and technology 5. What is an ML pipeline, and how does it affect an AI project? 6. Analyzing an ML pipeline 7. Guiding an AI project to success 8. AI trends that may affect you