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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Destruction of habitat due to urban sprawl, pollution, and deforestation has caused population declines or even extinction of many of the world's approximately 2,600 snake species. Furthermore, misconceptions about snakes have made them among the most persecuted of all animals, despite the fact that less than a quarter of all species are venomous and most species are beneficial because they control rodent pests. It has become increasingly urgent, therefore, to develop viable conservation strategies for snakes and to investigate their importance as monitors of ecosystem health and indicators of habitat sustainability. In the first book on snakes written with a focus on conservation, editors Stephen J. Mullin and Richard A. Seigel bring together leading herpetologists to review and synthesize the ecology, conservation, and management of snakes worldwide. These experts report on advances in current research and summarize the primary literature, presenting the most important concepts and techniques in snake ecology and conservation. The common thread of conservation unites the twelve chapters, each of which addresses a major subdiscipline within snake ecology. Applied topics such as methods and modeling and strategies such as captive rearing and translocation are also covered. Each chapter provides an essential framework and indicates specific directions for future research, making this a critical reference for anyone interested in vertebrate conservation generally or for anyone implementing conservation and management policies concerning snake populations. Contributors: Omar Attum, Indiana University Southeast; Steven J. Beaupre, University of Arkansas; Xavier Bonnet, Centre National de la Recherche Scientifique; Frank T. Burbrink, College of Staten Island-The City University of New York; Gordon M. Burghardt, University of Tennessee; Todd A. Castoe, University of Colorado; David Chiszar, University of Colorado; Michael E. Dorcas, Davidson College; Lara E. Douglas, University of Arkansas; Christopher L. Jenkins, Project Orianne, Ltd.; Glenn Johnson, State University of New York at Potsdam; Michael Hutchins, The Wildlife Society; Richard B. King, Northern Illinois University; Bruce A. Kingsbury, Indiana University-Purdue University Fort Wayne; Thomas Madsen, University of Wollongong; Stephen J. Mullin, Eastern Illinois University; James B. Murphy, National Zoological Park; Charles R. Peterson, Idaho State University; Kent A. Prior, Parks Canada; Richard A. Seigel, Towson University; Richard Shine, University of Sydney; Kevin T. Shoemaker, College of Environmental Science and Forestry, State University of New York; Patrick J. Weatherhead, University of Illinois; John D. Willson, University of Georgia
"Filled with brilliant insights and tantalizing leads."--
Ecology and economics have Greek roots in oikos for "household", logos for "study", and nomics for "management". Thus, ecology and economics should have complemented one another for a proper growth and development without destruction, but, unfortunately, rapid industrialization, lure for fast financial gains, and commercialization activities have led to a widespread surge in pollution load, environmental degradation, habitat destruction, rapid loss ofbiodiversity, sudden rise in rate ofextinction ofmany wildlife and wild relatives of domesticated animals and cultivated cereals and other plants, global climate changes creating global rise in temperature, and CO levels and increased ultraviolet B at ground 2 level. Although these threats to human health have led us to look to ecology for their solutions and guidance for sustainable development without destruction, the industrial and technology houses are looking for alternative methods of development and resource use methods. The two global conferences of the United Nations in 1972 and 1992, and international programs of Man and the Biosphere (MAB), International Biological Program (IBP), International Geosphere, Biosphere program (lGBP), and World Conser vation Union (IUCN), of different commissions, United Nations Environmental Program (UNEP) efforts, Ramsar Conventions (for wetlands), and World Wide fund for Nature (WWF) (for nature in general and wildlife in particular) have focused attention of ecologists, naturalists, governments and Non-governmental organizations (NGOs) toward better conservation.
Chap. 11; North Queensland Aborigines; Gulf country - raised sleeping benches, wet weather gunyahs; cave drawings near Cooktown, Roper R., ; Limmens Bight; canoes; black magic beliefs; astrology; cannibalism; Foods, fishing (Wide Bay); Class divisions of Yerunthully tribe.
"A career in the Victorian penal system might not seem to be a source of excitement or even great interest, but for John Buckley Castieau it was the trigger for nearly three decades of diaries that reveal not only what went on behind prison walls but also much about the colony's early history. J.B. Castieau was the governor of both Beechworth and Melbourne gaols as well as, somewhat disastrously, the Inspector-General of Penal Establisments."--Page 4 of cover.