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Explains the visual merchandisers creative process and how they use design to attract customers.
Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, colour stories, and digital technology. Organized by topic, each chapter is introduced by the editor and illustrated with multiple photos from numerous retailers - more than 500 photos in total.
Long noted for the verve and originality of her contributions to visual merchandising, Mary Portas brings her personal insights to this selection of the world's best window displays, from Barneys in New York to Harvey Nichols in London to Wako in Japan. 250 color illustrations.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Introduction to Flat Panel Displays describes the fundamental physics and materials of major flat panel display technologies including LED, OLED, LCD, PDP and FED and reflective displays. A reference for graduate students and new entrants to the display industry, the book currently covers the basic science behind each display technology and gives solved problems and homework problems in each chapter to aid self-study. With advancements in this field, there is enough change in the FPD industry to justify a second edition. This book offers the latest information on modern display technology and features new developments in OLED materials including phosphorescent, TTA, and TADF OLEDS, white light OLED and light extraction. It provides key information on blue phase, automotive lighting, quantum-dot enhanced LCDS, device configurations and performance, and LEDs, specifically nitrate-based. Application features include OLED for mobile, TV, light and flexible OLED, and reflective display specifically e-paper technology and low power consumption displays.
Where, under one roof, can shoppers find Chanel, Yves Saint Laurent, Prada, Vivienne Westwood and Alexander McQueen? And where, besides the great department stores of Europe, Japan and America, is it possible for shoppers to spend the day in an extraordinarily opulent setting, drifting from shoes to cosmetics with a stop for a light lunch on the seventh floor and a visit to the bookstore, florist or hairdresser? This is the first illustrated book on department stores, with photographs and ephemera collected from all over the world. Born in the Gilded Age in France, the department store grew up thanks to the Industrial Revolution, the rise of the middle classes, and the invention of steel-frame architecture and the elevator. This lavish book goes behind the fabulous window displays, eye-catching shopping bags and instore extravaganzas promoting everything from shoes to perfumes to the latest fashion sensation to reveal and celebrate the department store in richness and detail.