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Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.
Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.
National treasures from Australia's great libraries brings our national memory to life, for the first time showcasing more than 170 treasures that have helped define our nation -- where we come from, who we are and what sets us apart. Both a guide and a lasting record of a remarkable exhibition, this richly illustrated catalogue reveals the magnificent collections of Australia's National, State and Territory libraries.
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Margaret Masterman was a pioneer in the field of computational linguistics. Working in the earliest days of language processing by computer, she believed that meaning, not grammar, was the key to understanding languages, and that machines could determine the meaning of sentences. She was able, even on simple machines, to undertake sophisticated experiments in machine translation, and carried out important work on the use of semantic codings and thesauri to determine the meaning structure of texts. This volume brings together Masterman's groundbreaking papers for the first time. Through his insightful commentaries, Yorick Wilks argues that Masterman came close to developing a computational theory of language meaning based on the ideas of Wittgenstein, and shows the importance of her work in the philosophy of science and the nature of iconic languages. Of key interest in computational linguistics and artificial intelligence, it will remind scholars of Masterman's significant contribution to the field.
How can community art build connection in diverse communities? Where is the art in contemporary libraries? How do you bring subway art into the classroom? Drawing on an abundance of examples from Finland, Italy, New Zealand, Spain and the USA, including the NYC 2nd Ave Subway, the Detroit's Heidelberg Project, the Favel Painting Foundation and bicycle rack sculpture, Szekely inspires readers to look beyond the classroom walls to develop meaningful art experiences for students. She shows the myriad art forms, media expressions, and design professions that have the influence and potential to shape the local environment, reaching far beyond the traditional museum and gallery venue. Underpinned by a clear philosophical foundation, the field-tested approaches show readers how to go beyond the study of reproductions or dwelling on of the masters who are framed in art museums, instead having meaningful art experiences using everyday objects and diverse collective experiences. She also shows that innovative and exciting art lessons don't need large amounts of funding, transportation or even a museum within the local community. Each chapter includes photographs, talking points and key lesson ideas along with links to further resources.