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Graphis Typography 4 The more that people communicate the greater the need for better typography. Graphis Typography 4 rejuvenates the passion for the visually attractive designs that help communicate the messaging, tone, and sentiment of a design piece.Typography is so much more than just choosing beautiful fonts: it's a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product's overall tone. This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience's attention.
Winning Entrants: Platinum and Gold Medal Winners Atelier Bundi AG, Gunter Rambow, Shin Matsunaga Design Inc., Stranger & Stranger, Andrea Castelletti, Cummings & Good, Gottschalk + Ash International, IF Studio, Landor Associates, Lippincott, Louise Fili Ltd., Mark Gowing Design, Marcus King, Michael Schwab Studio, Visual Dialogue, and Sandstrom Partners, amongst others. Contents: Presenting the work of 10 masters of typography like Ikko Tanaka, Fred Woodward, Robert Rodriguez, Oded Ezer, Paul Sych, DJ Stout. Included is a History of Typography by Allan Haley and articles on the Didot family and the memorable AIGA logo plowed on a Minnesota lake by designer Timothy Eaton on page 26. Credits & Commentary: This section gives the audience insight into the process behind the work: the assignment, the approach and the results, which make this book an indispensable resource for professionals and students. Selling Points: This coffee table book contains images of top typographic designs. Audience: Type and Font Designers, Type Foundries, Graphic Designers, Advertising Art Directors, Design Firms, Professors, Students and Museums worldwide.
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
This book frames typography as a system of interrelated concerns as much as it summarizes the traditional craft that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.
An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)