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Celebrates the hallmark of corporate communication with a collection of more than 50 outstanding annual reports. Challenges every designer to creatively and clearly present a company's worth and purpose to shreholders. Each report is photographed in-depth to show specific spreads.
Indispensable for anyone involved in defining a corporate message, Annual Reports 8 delivers powerful examples from all over the world and across a range of industries including fashion, technology, transportation, and finance. This comprehensive volume presents sample reports based on excellence in design, photography, and illustration, and credits the creative personnel and clients for each. With 300 color photos, this is an essential reference for designers and marketing writers.
The annual report is more than a message to a company's shareholders: for many corporations it is the most symbolic and important printed manifestation. The latest volume in the Graphis series on annual reports, Annual Reports 7 illuminates the history and the future of a uniquely powerful form of corporate communication. Throughout the book, annual reports from a wide variety of companies are shown, from the fashion industry to new technology companies, from transportation to financial services. Complete with indices of clients and creative personnel, this is a wonderfully comprehensive volume - indispensable for anyone involved in defining a corporate message.