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Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear alge
Wring more out of the data with a scientific approach to analysis Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the discovery of new business insights and opportunities. Published in full color, the book describes the process of creating powerful visualizations using a rich and engaging set of examples from sports, finance, marketing, security, social media, and more. You will find practical guidance toward pattern identification and using various data sources, including Big Data, plus clear instruction on the use of software and programming. The companion website offers data sets, full code examples in Python, and links to all the tools covered in the book. Science has already reaped the benefit of network and graph theory, which has powered breakthroughs in physics, economics, genetics, and more. This book brings those proven techniques into the world of business, finance, strategy, and design, helping extract more information from data and better communicate the results to decision-makers. Study graphical examples of networks using clear and insightful visualizations Analyze specifically-curated, easy-to-use data sets from various industries Learn the software tools and programming languages that extract insights from data Code examples using the popular Python programming language There is a tremendous body of scientific work on network and graph theory, but very little of it directly applies to analyst functions outside of the core sciences – until now. Written for those seeking empirically based, systematic analysis methods and powerful tools that apply outside the lab, Graph Analysis and Visualization is a thorough, authoritative resource.
This research monograph provides the means to learn the theory and practice of graph and network analysis using the Python programming language. The social network analysis techniques, included, will help readers to efficiently analyze social data from Twitter, Facebook, LiveJournal, GitHub and many others at three levels of depth: ego, group, and community. They will be able to analyse militant and revolutionary networks and candidate networks during elections. For instance, they will learn how the Ebola virus spread through communities. Practically, the book is suitable for courses on social network analysis in all disciplines that use social methodology. In the study of social networks, social network analysis makes an interesting interdisciplinary research area, where computer scientists and sociologists bring their competence to a level that will enable them to meet the challenges of this fast-developing field. Computer scientists have the knowledge to parse and process data while sociologists have the experience that is required for efficient data editing and interpretation. Social network analysis has successfully been applied in different fields such as health, cyber security, business, animal social networks, information retrieval, and communications.
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook
This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social network analysis. Various methodologies were utilized in the twelve individual chapters including static, dynamic and real-time approaches to graph, textual and multimedia data analysis. The topics apply to reputation computation, emotion detection, topic evolution, rumor propagation, evaluation of textual opinions, friend ranking, analysis of public transportation networks, diffusion in dynamic networks, analysis of contributors to communities of open source software developers, biometric template generation as well as analysis of user behavior within heterogeneous environments of cultural educational centers. Addressing these challenging applications is what makes this edited volume of interest to researchers and students focused on social media and social network analysis.
SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.
Since the publication of Herbert Spencer's Principles of Sociology in 1875, the use of social structure as a defining concept has produced a large body of creative speculations, insights, and intuitions about social life. However, writers in this tradition do not always provide the sorts of formal definitons and propositions that are the building blocks of modern social research. In its broad-ranging examination of the kind of data that form the basis for the systematic study of social structure, Research Methods in Social Network Analysis marks a significant methodological advance in network studies. As used in this volume, social structure refers to a bundle of intuitive natural language ideas and concepts about patterning in social relationships among people. In contrast, social networks is used to refer to a collection of precise analytic and methodological concepts and procedures that facilitate the collection of data and the systematic study of such patterning. Accordingly, the book's five sections are arranged to address analytical problems in a series of logically ordered stages or processes. The major contributors define the fundamental modes by which social structural phenomena are to be represented; how boundaries to a social structure are set; how the relations of a network are measured in terms of structure and content; the ways in which the relational structure of a network affects system actors; and how actors within a social network are clustered into cliques or groups. The chapters in the last section build on solutions to problems proposed in the previous sections. This highly unified approach to research design combined with a representative diversity of viewpoints makes Research Methods in Social Network Analysis a state-of-the-art volume.
After an introduction to the subject area and a concise treatment of the technical foundations for the subsequent chapters, this book features 14 chapters on state-of-the-art graph drawing software systems, ranging from general "tool boxes'' to customized software for various applications. These chapters are written by leading experts: they follow a uniform scheme and can be read independently from each other. The text covers many industrial applications.
What does the Web look like? How can we find patterns, communities, outliers, in a social network? Which are the most central nodes in a network? These are the questions that motivate this work. Networks and graphs appear in many diverse settings, for example in social networks, computer-communication networks (intrusion detection, traffic management), protein-protein interaction networks in biology, document-text bipartite graphs in text retrieval, person-account graphs in financial fraud detection, and others. In this work, first we list several surprising patterns that real graphs tend to follow. Then we give a detailed list of generators that try to mirror these patterns. Generators are important, because they can help with "what if" scenarios, extrapolations, and anonymization. Then we provide a list of powerful tools for graph analysis, and specifically spectral methods (Singular Value Decomposition (SVD)), tensors, and case studies like the famous "pageRank" algorithm and the "HITS" algorithm for ranking web search results. Finally, we conclude with a survey of tools and observations from related fields like sociology, which provide complementary viewpoints. Table of Contents: Introduction / Patterns in Static Graphs / Patterns in Evolving Graphs / Patterns in Weighted Graphs / Discussion: The Structure of Specific Graphs / Discussion: Power Laws and Deviations / Summary of Patterns / Graph Generators / Preferential Attachment and Variants / Incorporating Geographical Information / The RMat / Graph Generation by Kronecker Multiplication / Summary and Practitioner's Guide / SVD, Random Walks, and Tensors / Tensors / Community Detection / Influence/Virus Propagation and Immunization / Case Studies / Social Networks / Other Related Work / Conclusions
As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear that the incorporation of new technologies in the workplace is the future of business. These technologies keep businesses up to date with their capabilities to perform remote work and make processes more efficient and effective than ever before. In understanding digital transformation in the workplace there needs to be advanced research on technology, organizational change, and the impacts of remote work on the business, the employees, and day-to-day work practices. This advancement to a digital work culture and remote work is rapidly undergoing major advancements, and research is needed to keep up with both the positives and negatives to this transformation. The Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work contains hand-selected, previously published research that explores the impacts of remote work on business workplaces while also focusing on digital transformation for improving the efficiency of work. While highlighting work technologies, digital practices, business management, organizational change, and the effects of remote work on employees, this book is an all-encompassing research work intended for managers, business owners, IT specialists, executives, practitioners, stakeholders, researchers, academicians, and students interested in how digital transformation and remote work is affecting workplaces.