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Summary of remarks by Dr. R. L. Beukenkamp, Export Programs, Foreign Agricultural Service, U.S.D.A., at the Grain Marketing Conference, Great Falls, Montana, December 5-6, 1966.
Excerpt from Industry and Government Cooperation in Foreign Agricultural Market Development: A Task Force Report to the Secretary of Agriculture The Task Force believes that the maximum effort must be made to increase exports of U. S. Agricultural products on a sound basis and that jointly financed Government - industry market development activities are an essential part of that effort. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.