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Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is in a constant state of flux. Learning the skill sets of a worthy reference librarian can be challenging, unending, rewarding, and-- yes, fun.
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.
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Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."
Environmental geologists use a wide range of geologic data to solve environmental problems and conflicts. Professionals and academics in this field need to know how to gather information on such diverse conditions as soil type, rock structure, and groundwater flow and then utilize it to understand geological site conditions. Field surveys, maps, well logs, bore holes, ground-penetrating radar, aerial photos, geologic literature, and more help to reveal potential natural hazards in an area or how to remediate contaminated sites. This new workbook presents accessible activities designed to highlight key concepts in environmental geology and give students an idea of what they need to know to join the workforce as an environmental geologist, engineering geologist, geological engineer, or geotechnical engineer. Exercises cover: • Preparation, data collection, and data analysis • Descriptive and engineering properties of earth materials • Basic tools used in conjunction with geoenvironmental investigations • Forces operating on earth materials within the earth • Inanimate forces operating on earth materials at the surface of the earth • Human activities operating on earth materials Each activity encourages students to think critically and develop deeper knowledge of environmental geology.
This new companion book to AMP's highly successful Everyone's Guide to Cancer Therapy, now in its fourth edition, is a comprehensive hands-on guide for patients and their families who face cancer's many challenges. Knowledge and information provide the greatest tools--and greatest comforts--for anyone fighting cancer or helping a family member or friend who is. Now AMP bolsters that strength-giving arsenal with Everyone's Guide to Cancer Supportive Care. Through more than 50 chapters, cancer care specialists Ernest and Isadora Rosenbaum--along with nearly 80 other medical experts--answer every conceivable question concerning a cancer patient's physical, psychological, and spiritual needs. This extremely effective format first appeared as Supportive Cancer Care (Sourcebooks 2001), but we've completely revised and updated the entire book to reflect the latest care advances and techniques. The wide range of covered topics includes: * Understanding cancer and its treatments * Chemotherapy and bone marrow transplant side effects * Stress and cancer * The will to live * Cancer and spirituality * Sexuality * Nutritional considerations * Rehabilitation and fitness With this book, cancer patients and those who care for them can make informed decisions, face the disease with renewed courage, and care for both their well-being and their bodies. The Rosenbaums provide an incredible source of information and hope in the face of this frightening illness.
Technology is integral to teaching in the English language arts, whether in-person, hybrid, or remote. In this indispensable guide, Troy Hicks shows how to teach and model "digital diligence"--an alert, intentional stance that helps both teachers and students use technology productively, ethically, and responsibly. Resources and lesson ideas are presented to build adolescents' skills for protecting online privacy, minimizing digital distraction, breaking through “filter bubbles,” fostering civil conversations, evaluating information on the internet, creating meaningful digital writing, and deeply engaging with multimedia texts. Dozens of websites, apps, and other tools are reviewed, with links provided at the companion website; end-of-chapter teaching points and guiding questions facilitate learning and application.
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.