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This book is the first to examine intermediaries in a holistic and systematic manner. The classical model of face-to-face contracting between two individuals is no longer dominant. Instead, deals frequently involve a number of parties, often acting through intermediaries. As a result, it is important to understand the role and power of intermediaries. Intermediaries tend to be considered within discrete silos of the law. But by focussing upon a particular, narrow area of law, lessons are not learned from analogous situations. This book takes a broader approach, and looks across the traditional boundaries of private law in order to gain a proper assessment of the role played by intermediaries. A wide range of jurisdictions and topical issues are discussed in order to illuminate the role intermediaries play in commercial law. For example, the continued growth of electronic commerce requires consideration of the role of websites and other platforms as intermediaries. And developments in artificial intelligence raise the prospect of intermediaries being non-human actors. All these issues are subject to rigorous analysis by the expert contributors to this book.
Google is an American multinational technology company that specializes in internet-related services and products. It was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company's mission is to organize the world's information and make it universally accessible and useful. Its flagship product is the search engine, which has become synonymous with conducting online searches. In addition to the search engine, Google offers a variety of other products and services, including email (Gmail), document creation and editing (Google Drive), video sharing (YouTube), and social networking (Google+). Google's success has been driven by its innovative approaches to technology, rigorous focus on user experience, and deep commitment to data-driven decision making. It has consistently been ranked as one of the world's most valuable brands and has a market capitalization of over $1 trillion. The company's continued growth and expansion have been fueled by a constant stream of new products, partnerships, and acquisitions. Today, Google is one of the world's largest and most influential companies, with a presence in almost every country and over 100,000 employees worldwide.
Google makes improvements to the ranking algorithm nearly every single day. Several of them are minor tweaks; some shake up the SERPs severely. Google's algorithms construe as an enlightened method used for extracting data from its search database and providing the best possible results for a question instantly. Using a mixture of algorithms and various ranking signals, the search engine offers web pages ranked by importance on its SERPs (search engine results pages). Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as: · Intrusive interstitials update · Fred · RankBrain · Mobilegeddon · Penguin · Panda · Pigeon · Hummingbird · Page layout algorithm · Payday · Exact match domain (EMD)
What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.
The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.
Harness the power of artificial intelligence to transform your communication skills In today's interconnected world, effective communication is essential for personal and professional success. AI for Better Communication: Exploring Google's Talkpal delves into the transformative power of AI-powered language learning, empowering you to master any language and become a confident communicator. Unleash the potential of Google Talkpal Personalized learning: Google Talkpal's AI tailors lessons to your unique learning style and goals, ensuring an optimized learning experience. Immersive practice: Engage in natural conversations with native speakers, simulating real-world interactions and enhancing your fluency. Real-time feedback: Receive instant corrections and guidance from Google Talkpal's AI language coaches, accelerating your progress towards language mastery. Empower your communication with AI. #GoogleTalkpal #AIforLanguageLearning #LanguageLearning #AIandLanguage #MeaningfulConversations #CommunicationSkills #LanguageMastery #LanguageLearningBooks #HarnessingAI #LanguageLearningTips #AIforCommunication #ExploreTalkpal #LanguageLearningTools #LanguageLearningForBeginners #GoogleTalkpalForDummies #BeginnerFriendly
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Managing and Using Information Systems: A Strategic Approach, Sixth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form and point of view of how information systems will help, hinder and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.
This book is designed as a working tool for the study and practice of European competition law. It is an enlarged and updated sixth edition of the highly practical guide to the leading cases of European competition law. This sixth edition focuses on Article 101 TFEU, Article 102 TFEU and the European Merger Regulation. In addition it explores the public and private enforcement of competition law, the intersection between intellectual property rights and competition law, the application of competition law to state action and state aid laws. Each chapter begins with an introduction which outlines the relevant laws, regulations and guidelines for each of the topics, setting the analytical foundations for the case entries. Within this framework, cases are reviewed in summary form, accompanied by analysis and commentary. Praise for earlier editions: 'This book should be in the library of every competition law practitioner and academic. The summary of cases is first class. But what makes it really stand out is the quality of the commentary and the selection of the material which includes not only the most important European judgements and decisions but also some of the leading cases from the US and European Member States.' Ali Nikpay, Gibson, Dunn & Crutcher LLP 'The study of EU competition law requires the analysis and understanding of a number of increasingly complex European Commission and European Court decisions. Through the provision of case summaries, excerpts from the important passages and concise commentary linking these decisions to other key case law and Commission documents, this unique and impressive book, now in its fifth edition, provides the student and practitioner of EU competition law with an extremely clear and useful introduction to these leading decisions.' Dr Kathryn McMahon, Associate Professor, School of Law, University of Warwick 'This book is especially valuable for competition law specialists in Europe and abroad who are interested in the jurisprudence and policy of the European Union and its member states. Familiarity with the European regime is essential for proficiency in competition law today, and this volume provides an excellent foundation.' William E Kovacic, Global Competition Professor of Law and Policy, George Washington University Law School, Former Chairman, US Federal Trade Commission 'The Guide is an invaluable tool for both students and practitioners. It provides a compact overview of the fundamental cases and highlights the essential problems in a clear and sharp analysis.' Dr Christoph Voelk, Antitrust Practice Group, McDermott, Will & Emery LLP, Brussels