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The International Conference on Intelligent Computing (ICIC) was set up as an annual forum dedicated to emerging and challenging topics in the various aspects of advances in computational intelligence fields, such as artificial intelligence, machine learning, bioinformatics, and computational biology, etc. The goal of this conference was to bring together researchers from academia and industry as well as practitioners to share ideas, problems and solutions related to the multifaceted aspects of intelligent computing. This book constitutes the proceedings of the International Conference on Intelligent Computing (ICIC 2005), held in Hefei, Anhui, China, during August 23–26, 2005. ICIC 2005 received over 2000 submissions from authors in 39 countries and regions. Based on rigorous peer reviews, the Program Committee selected 563 high-quality papers for presentation at ICIC 2005; of these, 215 papers were published in this book organized into 9 categories, and the other 348 papers were published in five international journals. The organizers of ICIC 2005 made great efforts to ensure the success of this conference. We here thank the members of the ICIC 2005 Advisory Committee for their guidance and advice, the members of the Program Committee and the referees for reviewing the papers, and the members of the Publication Committee for checking and compiling the papers. We would also like to thank the publisher, Springer, for their support in publishing the proceedings in the Lecture Notes in Computer Science series. Particularly, we would like to thank all the authors for contributing their papers.
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.
Explains how to take advantage of Google's user interface, discussing how to filter results, use Google's special services, integrate Google applications into a Web site or Weblog, write information retrieval programs, and play games.
SEO For 2011 contains strategies for 2011 to help you optimize your website and dominate the world's leading search engines. The Internet is now the telephone book. So as a business you have to adapt and not only adapt well, you have to do one better than your competitors so your name comes up at the top of the list on any keyword search. This is the only guide you need to place your website at the top of the major search engines in 2011! (Includes complete coverage of Google Caffeine, Google Instant, and the latest in search engine optimization.)
Effective Information Retrieval from the Internet discusses practical strategies which enable the advanced web user to locate information effectively and to form a precise evaluation of the accuracy of that information. Although the book provides a brief but thorough review of the technologies which are available for these purposes, most of the book concerns practical 'future-proof' techniques which are independent of changes in the tools available. For example, the book covers: how to retrieve salient information quickly; how to remove or compensate for bias; and tuition of novice Internet users. - Importantly, the book enables readers to develop strategies which will continue to be useful despite the rapidly-evolving state of the Internet and Internet technologies - it is not about technological tricks - Enables readers to be aware of and compensate for bias and errors which are ubiquitous on the Internet - Provides contemporary information on the deficiencies in web skills of novice users as well as practical techniques for teaching such users
This collection of unbiased reports, written by award-winning CQ Researcher journalists, explores a range of relevant issues in news and reporting, from perceptions of media bias to threats to free speech.