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* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
The go-to guide for learning coding from the ground-up Adding some coding know-how to your skills can help launch a new career or bolster an old one. Coding All-in-One For Dummies offers an ideal starting place for learning the languages that make technology go. This edition gets you started with a helpful explanation of how coding works and how it’s applied in the real-world before setting you on a path toward writing code for web building, mobile application development, and data analysis. Add coding to your skillset for your existing career, or begin the exciting transition into life as a professional developer—Dummies makes it easy. Learn coding basics and how to apply them Analyze data and automate routine tasks on the job Get the foundation you need to launch a career as a coder Add HTML, JavaScript, and Python know-how to your resume This book serves up insight on the basics of coding, designed to be easy to follow, even if you’ve never written a line of code in your life. You can do this.
Generate a personal assistant with generative AI Generative AI tools capable of creating text, images, and even ideas seemingly out of thin air have exploded in popularity and sophistication. This valuable technology can assist in authoring short and long-form content, producing audio and video, serving as a research assistant, and tons of other professional and personal tasks. Generative AI For Dummies is your roadmap to using the world of artificial intelligence to enhance your personal and professional lives. You'll learn how to identify the best platforms for your needs and write the prompts that coax out the content you want. Written by the best-selling author of ChatGPT For Dummies, this book is the ideal place to start when you're ready to fully dive into the world of generative AI. Discover the best generative AI tools and learn how to use them for writing, designing, and beyond Write strong AI prompts so you can generate valuable output and save time Create AI-generated audio, video, and imagery Incorporate AI into your everyday tasks for enhanced productivity This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.
Give your LinkedIn profile the makeover it deserves—and get the attention you deserve Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!
Let Python do the heavy lifting for you as you analyze large datasets Python for Data Science For Dummies lets you get your hands dirty with data using one of the top programming languages. This beginner’s guide takes you step by step through getting started, performing data analysis, understanding datasets and example code, working with Google Colab, sampling data, and beyond. Coding your data analysis tasks will make your life easier, make you more in-demand as an employee, and open the door to valuable knowledge and insights. This new edition is updated for the latest version of Python and includes current, relevant data examples. Get a firm background in the basics of Python coding for data analysis Learn about data science careers you can pursue with Python coding skills Integrate data analysis with multimedia and graphics Manage and organize data with cloud-based relational databases Python careers are on the rise. Grab this user-friendly Dummies guide and gain the programming skills you need to become a data pro.
Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies.
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.
A straight-talking guide to decoding the intricacies of flirting Many people are mortified by their flirting skills and get flustered when dealing with people they're attracted to. This easy-to-follow manual to mastering the art of flirting offers indispensable advice on working the dating scene and reinvigorating your love life. Exploring key areas including listening and communication skills, body language and self-image, Flirting For Dummies provides readers with all the tools they need to boost their self-confidence and engage with people in a natural and charming way. Flirting For Dummies: Features black and white photographs to provide examples of flirting in action Gives advice on getting to grips with flirting basics and how to get noticed Covers how to develop a killer rapport with body language Provides advice on taking the next step Gives ‘Top Ten’ tips such as opening lines and flirting faux pas About the author Elizabeth Clark is a renowned flirting and charisma expert. She has featured on ITV's Des & Mel, BBC Breakfast, and in a host of radio shows and press articles. Elizabeth is the founder of Rapport Unlimited- a company specialising in presentation skills training and keynote speaking.