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Neighbors are fighting pollution in a new way: "For a moment, look through the eyes of the CEO or plant manager. "He has worked his way into a corner and does not know how to get out. He knows that what he has been doing is wrong. He wants to stop but does not know how. He has been avoiding the matter so completely that he really does not know how bad it is. He has been denying the problem for years, so it is harder to acknowledge it now. He does not want to be yelled at by neighbors, some of whom look like his mom (who taught him the Golden Rule in the first place). He does not want to lose his job. He does not want to appear weak by giving in to the neighbors, or by outright losing to them. "It is not in our interest for him to stay in that corner, because as long as he does, we will keep breathing and drinking his toxic waste. "How can we help him get out of the corner?" This book details how neighbors are answering this question, with remarkable results.
Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Recipient of Christianity Today's Award of Merit in Politics and Public Life, 2016 ------ What will rule our hearts: fear or compassion? We can’t ignore the refugee crisis—arguably the greatest geo-political issue of our time—but how do we even begin to respond to something so massive and complex? In Seeking Refuge, three experts from World Relief, a global organization serving refugees, offer a practical, well-rounded, well-researched guide to the issue. Who are refugees and other displaced peoples? What are the real risks and benefits of receiving them? How do we balance compassion and security? Drawing from history, public policy, psychology, many personal stories, and their own unique Christian worldview, the authors offer a nuanced and compelling portrayal of the plight of refugees and the extraordinary opportunity we have to love our neighbors as ourselves.
The environment inflames passions in people on all points of the political spectrum. Controversies over such issues as the rise of cancer in industrialized countries, climate change, and urban sprawl have skyrocketed as we recognize the impact that humans have on the environment. Many people become immersed in these controversies at a local level before they know much about the topic - the nuances of many environmental conflicts are often overlooked as the media focuses on the adversarial nature of the conflict. This reference resource provides students, teachers, librarians, and citizens as a whole with the necessary first step in understanding these hot-button issues. Each entry identifies the issue involved, who was holding various points of view or positions, where and when the conflict occurred, and explains the cultural, social, and political context and dimensions of the conflict. Battleground: Environment provides in-depth analysis of over 100 of the most controversial topics involving the environment, including childhood asthma, the Kyoto Summit and Treaty, smart growth, the Three Gorges Dam in China, and genetically modified food. Entries include descriptions of public policies and discussions of the future of the controversy. Each entry concludes with cross references and a short, relevant bibliography suitable for student research. The resource includes numerous sidebars that discuss in detail particular local controversies that illuminate the complexity of the topics discussed.
The step-by-step guide to turning any neighborhood around A weak local economy can be strengthened. A run-down neighborhood of boarded-up storefronts, litter-strewn sidewalks, high unemployment, and poorly-maintained housing can be transformed. An entire community can be lifted up. Mihailo (Mike) Temali knows this first-hand. He has spent nearly twenty years working in community-based economic development, helping cities as diverse as St. Paul, Minnesota, and Santiago, Chile. In this concrete, practical, jargon-free handbook, he describes a proven way to make any community a better place to live. Comprehensive, realistic, and easy-to-use If you don't already have a community economic development (CED) organization in place, Temali tells you how to set one up. Then he defines four pivot points that are crucial to neighborhood economies: 1) Revitalizing your commercial district; 2) Developing microbusinesses; 3) Developing your community workforce; and 4) Growing good neighborhood jobs. He explains how to choose your first pivot point, then guides you through the process of tackling each one. True stories of successful CED provide inspiration. Sidebars explore related issues: dealing with gentrification, finding potential partners, supporting microentrepreneurs, and more. Other CED professionals share their insights in “From the Field” notes. Appendices point you toward useful resources, show you how to use the Internet to research your regional economy, and include dozens of worksheets that will help you move from reading about CED to doing it. The Community Economic Development Handbook is precisely what you need to turn your neighborhood around!
Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.
The stories of residents of low-income communities across the country who took action when pollution from heavy industry contaminated their towns. Across the United States, thousands of people, most of them in low-income or minority communities, live next to heavily polluting industrial sites. Many of them reach a point at which they say “Enough is enough.” After living for years with poisoned air and water, contaminated soil, and pollution-related health problems, they start to take action—organizing, speaking up, documenting the effects of pollution on their neighborhoods. In Sacrifice Zones, Steve Lerner tells the stories of twelve communities, from Brooklyn to Pensacola, that rose up to fight the industries and military bases causing disproportionately high levels of chemical pollution. He calls these low-income neighborhoods “sacrifice zones.” And he argues that residents of these sacrifice zones, tainted with chemical pollutants, need additional regulatory protections. Sacrifice Zones goes beyond the disheartening statistics and gives us the voices of the residents themselves, offering compelling portraits of accidental activists who have become grassroots leaders in the struggle for environmental justice and details the successful tactics they have used on the fenceline with heavy industry.