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Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
This step-by-step guide shows how to enhance fortune through the cultivation of new friendships and relationships while enjoying the game readers love to play. It tells how to properly structure a golf game so that it becomes both the ideal setting to create and promote deals, both small and large.
The Business of Golf is a series of two books with a passionate focus on creating value for the golfer based on a foundation that produces a return on an investment for the golf course owner. The Business of Golf What Are You Thinking? functions as a primer for avid golfers, college students in Professional Golf Management Programs, and golf industry professionals seeking to refresh their knowledge on the fundamentals of the golf industry and operating a golf course. This book garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance, It has been purchased in over 16 countries and is used by 15 universities and colleges in their curriculums. In contrast to the basic primer, The Business of Golf Why? How? What?, first published in 2013, caters to the seasoned industry professional. The book guides a golf course management team in creating a strategic vision, determining the resources to be allocated and the policies and procedures that require consistent execution, accompanied with 21 templates that can be licensed at www.golfconfergence.com. Both of these books represents over a decade of research conducted in partnership with golf courses worldwide. The perspective contained in both addresses comprehensible and executable principals that encompass a diverse range of subjects including architecture, agronomy, intellectual property, rate structures, social media, water utilization and yield management. While the insights presented are clear, the analysis undertaken was extensive. The principles in these books formed an integral part of a Clemson University Ed. D.D. dissertation in which 11 leading golf course managers operating 34 golf courses vetted and validated the principals herein contained. Assurance of identifying the potential of a facility resides in the application of the books' concepts. These books help the golf course management team and staff develop a focused and disciplined approach based on quantitative data to identify and mitigate the impact of uncontrollable factors (economy, location and weather). From understanding these fundamentals, the controllable factors can be leveraged to enhance each golfer's qualitative experience while ensuring a positive financial return on investment to the golf course stake-holders.
McHugh, a former executive with General Motors and Owens-Illinois, believes that golf is a perfect analogy for the corporate boardroom game. By transferring the strategies that work on the course to the office, chances are one will be able to stand out as a leader. The best golfers are passionate about the game and are willing to put in hours of practice. Similarly, according to the author, effective leaders are zealous in their convictions that their behavior will motivate and help others to succeed as well. The chapters - for each of 18-holes of a round of golf - feature leadership principles such as "Focus," "Courage," "Responsibility" and "Recognize Positive Results." Each chapter, offers numerous anecdotes about both golf and the business world. The book does not attempt to teach or train people to be leaders. The focus instead is to help you in your efforts to learn how to lead more effectively.
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Inspired by the author's long-running seminar "Golf Course Maintenance for the Club Manager," this reference offers a wealth of common sense, practical solutions and tips to golf course superintendents and other turf management professionals.
Professional Golf Management (PGM) Interactive Flashcard Book provides over 300 bound flashcards to help you prepare for PGM levels 1, 2, and 3. Inside this innovative book you will find PGM 2.0 exam topics neatly featured on the front of each page, with detailed explanations and analysis located on the back. The convenient bound design means you no longer need to carry hundreds of loose, bulky flashcards that can be misplaced or destroyed. This fully indexed book serves as a portable reference for quick study, efficient review, and easy reference.Level 1 PGM Topics: PGA History and Constitution, Rules of Golf, Golf Car Fleet Management, Business Planning, Introduction to Teaching & Golf Club Performance, Tournament OperationsLevel 2 PGM Topics: Turfgrass Management, Intermediate Teaching & Golf Club Alteration, Golf Operations, Customer Relations, Golf Course DesignLevel 3 PGM Topics: Food and Beverage Control, Advanced Teaching & Golf Club Fitting, Supervising & Delegating, Merchandising & Inventory Management, Player Development Programs & Teaching Business, Career Enhancement
The sport of golf is a popular choice for individuals looking to spend their increased free time. Golf is viewed as both a recreational and competitive sport; however, many sports and recreation professionals are not aware of the risks posed by the sport of golf. This lack of awareness creates a false sense of security for professionals and recreational golfers. The risks (e.g. personal injury, property damage, real estate issues, employment concerns, and discrimination) often result in litigaton that is costly in both time and money. This litigation can often be prevented through sound risk management practices and programs. Every golf course is a complex business venture with corresponding complex business-related problems. These problems typically include real estate issues, employment matters, premises liability, discrimination, and negligence. Golf and the Law assists golf course managers in avoiding lawsuits and preventing needless personal injury and property damage. The book is divided into two major sections. The first section reviews a number of important legal concepts and relates each concept to the management of a golf course. The second section specifically outlines common types of litigation that have been aimed at golf courses. Finally, the book outlines a variety of risk management strategies to assist the golf course manager in making the golf course a safe place for participants, employees, and neighbors. "Throughout the work [Sawyer] offers advice on avoiding liability by instituting proper risk management procedures. In extensive appendixes readers will find checklists, sample forms, and other useful information for the golf course manager." -- Legal Information ALERT
Golf Turf Management provides information on major agronomic and economic topics related to building and maintaining a viable golf course. The book features basic and applied information on available grasses including selection and use; applied turfgrass physiology; soils and soil amendments; environmental concerns; and comprehensive information on turfgrass physiology, plant nutrition, turf fertilizers, and water management. It discusses managing turf diseases, insects, and weeds; turf cultural practices; managing greens and tees as well as corporate course management strategies. Color photographs throughout illustrate concepts and topics including all major pest problems associated with golf courses and various agronomic practices necessary for successful and profitable course operation. The book suggests strategies to develop best management practices for golf courses including personnel and financial considerations when developing and implementing annual budgets, leasing versus buying equipment, and managing inventory. This book features sixteen chapters organized in a logical sequence conducive for teaching and practical use. Drawing on the author's more than thirty years of experience and research, the author brings together a wealth of information on how to optimize golf turf management and performance. Golf Turf Management is the only complete, up-to-date text dedicated to agronomic practices and personnel management practices necessary for fiscal success.