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Now in paperback: Chip Kidd's introduction to graphic design for kids.
Chip Kidd is recognized worldwide as one of the best graphic designers working today, especially in book design. This is a much anticipated follow-up to Chip Kidd: Book One, where he not only showcases his most recent work, but demonstrates the relationship he has with some of the world's most influential authors and sheds light into his passion for the art of book-making and most recent expansion to other media design like film posters, magazine covers, and artist collaborations. This book is a must-have for designers and all book-lovers interested in the man responsible for some of the most recognizable book covers in the world. CHIP KIDD, BOOK TWO is a work of art itself, a book on a designer described as "a design demigod," and "the closest thing to a rock star" in graphic design. The book will feature all of Kidd's book designs from the years 2007 to 2017, including book cover designs for best-selling authors Haruki Murakami, Cormac McCarthy, Orhan Pamuk, Augusten Burroughs, and David Sedaris, each whom share insight on Kidd's creative process and the importance his designs have had on their work.
Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the text help readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.
Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.
Career-seekers looking for a field that will take advantage of their artistic talents will find this volume immensely helpful. Readers will learn about the varied environments in which graphic designers work and the expectations that different kinds of companies have of their employees. They’ll learn how high school courses, college courses, extracurricular activities, online training resources, and internships can help prepare them for careers in computer and graphic design. There are even practical tips on getting and keeping your first job in this competitive field, as well as a useful overview of the tools and software of the trade.
Evaluating and Promoting Nonfiction for Children and Young Adults isn’t another bibliography that will quickly become outdated. Instead, it situates nonfiction resources within the recent emphasis on reading nonfiction as a way of enhancing critical thinking and combating susceptibility to “fake news.” Donald Latham offers strategies for evaluating nonfiction for the purposes of collection development, providing readers’ advisory, and developing programs using nonfiction for children and young adults. The book includes lists of professional resources as well as recommended nonfiction titles.
Enrichment clusters engage students and facilitators in student-driven, real-world learning experiences. Grouped by interest, students working like practicing professionals apply advanced content and methods to develop products and services for authentic audiences. Clusters are scheduled during the school day over an extended period of time and involve all students. This updated second edition of Enrichment Clusters provides the rationale for including this important enrichment program for all students, suggestions for creating buy-in, and a step-by-step guide for successful implementation of a self-sustaining enrichment cluster program within the context of specific schools. Included are staff development activities, suggestions for evaluation and program improvement, guidelines for developing high quality cluster experiences for teachers and students, suggested resources, and everything one needs to develop, implement, and sustain a top-quality enrichment cluster program.
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Support current educational initiatives with a ready-to-use tool that will help you with selection, motivation, and skill building relative to titles published within the last five years. New demands by Common Core and other national and state standards mean teachers and librarians need support in pairing high-interest content with skill building that speaks to those standards. This hands-on, research-based resource will help. Covering 100 titles, it guides you to topics, themes, values, and activities that meet national and state standards. The book's organization—by genres, topics, and themes—will enable librarians to serve customers with specific requests and help teachers build thematic units. Focusing on recent young adult fiction and nonfiction (2010–2014), the guide offers a succinct plot summary, links to popular themes and genres, indication of reading levels, and an engaging booktalk for each title. It also includes guidelines for further promoting each book and extending knowledge through discussion. The author, a former middle and high school teacher, demonstrates how you can foster close reading through paraphrasing, comparison, and response and explains how to strengthen critical thinking among teens. Lists of related titles and notes on gender appeal can be used for readers' advisory.
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.