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Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.
Humans have always made decisions about war, but now machines are close to changing things - with implications for international affairs. Payne explores the origins of human strategy, and makes the argument that Artificial Intelligence will radically transform the nature of war by changing the psychological basis of decision-making about violence.
An analysis of the evolution of competitive strategies within the forestry industry is presented in this book. The argument is that the chosen context serves as an illustrative setting for a discussion related to global corporate evolution. Therefore, this analytical and rigorous book contributes to better understanding of the workings of a number of manufacturing industries through discussion of the evolutionary development within the pulp and paper industry.
Is there a 'Western way of war' which pursues battles of annihilation and single-minded military victory? Is warfare on a path to ever greater destructive force? This magisterial account answers these questions by tracing the history of Western thinking about strategy - the employment of military force as a political instrument - from antiquity to the present day. Assessing sources from Vegetius to contemporary America, and with a particular focus on strategy since the Napoleonic Wars, Beatrice Heuser explores the evolution of strategic thought, the social institutions, norms and patterns of behaviour within which it operates, the policies that guide it and the cultures that influence it. Ranging across technology and warfare, total warfare and small wars as well as land, sea, air and nuclear warfare, she demonstrates that warfare and strategic thinking have fluctuated wildly in their aims, intensity, limitations and excesses over the past two millennia.
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Globalization and Regionalization: Strategies, Policies, and Their Economic Environment puts you on top of the world, with the big picture of global trade and rapid business internationalization at your feet. You’ll see how the two opposing market forces, globalization and regionalization, have created a new international trade environment. In addition, you’ll see how the recent upsurge in preferential trading arrangements, the new technologies adapted by firms, and the foreign direct investment (FDI) and trade policies of countries and blocs have combined to dramatically change how and why international business is conducted. Globalization and Regionalization is just what it says it is--a guide to understanding the strategies and policies that countries and firms employ to prosper in an international business environment in which globalization and regionalization seem to act as opposing forces. In this unique volume, you’ll discover how some of the top competing business scholars in the world see the way that regionalization and globalization can function as complements to each other, actually becoming the building blocks that lead to global strategies. Specifically, this book gives you world-class information about: how to evaluate trade creation and trade diversion at the country level the dynamics of optimal entry strategy for multinational enterprises (MNEs) the effects of differences between countries’competition policies on cross border mergers and acquisitions the internationalization of services through international banking strategy how an open door policy allows China to play an important role in the recrudescence of globalization Vietnam as host to foreign business activity Globalization and Regionalization is the collective and international result of the World Conference on Globalization and Regionalization at the University of Paris I Pantheon-Sorbonne. If you’re an educator, international business director, scholar of international studies, or entrepreneur, you’ll definitely want to get the information that was presented at this important international venue. Overall, this collection will give you a clearer picture of the current direction of international trade in today’s rapidly shifting and progressive global trade environment.
According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
Attempts to convey some of the complexities and dynamism of international business by examining its history, from the nineteenth century origins of internaional trade to the present day.