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Globalization, Gender, and Media tackles the emergence of “sexy violence” imagery and the coalescence of the sexual and violent meanings in contemporary global mainstream news, television, film, and social media. Tuija Parikka analyzes how such imagery advances particular interpretations of globalization, and the role of gender in such projects. Cases range from serious news journalism and film to social media spectacles, brought under the umbrellas of media production, contents, and perception. These versatile cases introduce issues revealing the limits of Western freedom discourse in the social media; universalizing an idea of motherhood and ethnicity in news production; time, home, and class in the formation of global imbalances of power online and in reality TV; instability of sex and gender in discourses of rape and porn; politicizing majority-minority relations in the social media. Globalization, Gender, and Media emphasizes the need to consider the interconnectedness and material - discursive aspects of globalization and the reality of gender in the media.
"In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derne argues that the effects of globalization on existing cultural values differ, among social groups. The non-elite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-elite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance." "The book also considers how globalization has transformed social class and gender in India. Derne argues that with globalization, class identities are defined more by transnational contexts that within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations." "Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies."--BOOK JACKET.
This book provides an insightful approach to understanding the contemporary circulations of feminist repertoires and shows how the international/transnational circulations of gender are interconnected, even coextensive, with the globalization process itself. Fed by a shared reflexivity on relations among activist groups, state institutions, and international actors involved in the production and dissemination of contemporary norms dealing with gender, each chapter shares methodological premises and studies the circulation of gender-related norms and knowledge in situ and by varying standpoints. Specifically, the authors de-compartmentalize the academic disciplines and go beyond classical geographic divisions, in order to map social spaces and networks of actors involved in the production and circulation of gender-related repertoires. Last, the book grasps circulatory processes and entangled social phenomena, which are usually subject to disciplinary and thematic divisions separating collective action and public action, development aid and feminism, law and international relations. Focused on collective and individual experiences within women’s organizations, activist careers, unstable mobilizations, public policies temporalities, the chapters reveal the mechanisms through which these arrangements are made and shed light on strategies deployed by actors rooted in specific social and political contexts. This book will be of key interest to students and scholars of gender studies and more broadly to politics, International Relations, sociology, geography, history, and anthropology.
From advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990’s onwards in comparison to the 1950s in the UK and the US. Many debates focus on the current ambiguity surrounding media representations which are inserted within post-feminist texts that tend to equate female empowerment with choice, individualism and consumerism. This has occurred in a context where there have been some achievements in gender equality worldwide, with women occupying more spaces in the marketplace, business and government. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. Globalization, Gender Politics, and the Media looks at the correlation between gender inequality in society with media representations, situating the case of Brazil and Latin America within the global quest for gender justice. It emphasizes the need to equate material and economic concerns with the examination of the reproduction of values and beliefs on gender through cultural and media outlets. Questions that are asked include, how can the media better contribute to assist in gender development and nation-building? How can online platforms make a difference? What can be done within the mainstream media to advance women’s rights? What is understood by the myth of the “Brazilian woman,” and how does this connect to other notions of what the “Third World woman” is? Using a triangulation methodology, this book includes a small selection of interviews with experts from international organizations, politicians in Brazil, and bloggers, as well as a sample of media analysis of ads, commercials, posters, campaign material, and feminist blogs to examine the challenges that gender equality faces in this country and the ways in which the media can make a difference.
This volume takes a fresh look at media and communications policy and provides a comprehensive account of issues that are central to the study of the field. It moves beyond the 'specifics' of regulation, by examining policy areas that have proved to be of common concern for societies across different socio-economic realities. It also seeks to address profound gaps in the study of policy by demonstrating the centrality of historical, social and political context in debates that may appear solely technical or economistic. Media Policy and Globalization covers the institutional changes in the communications policy arena by examining the changing role of the state, technology and the market and the role of civil society. It discusses actual policy areas in broadcasting, telecommunications and the information society, and examines the often-overlooked normative dimensions of communications policy.
Subject: UNESCO, the International Association for Media and Communication Research (IAMCR), and members of the Global Alliance on Media and Gender (GAMAG) have partnered to publish scholarly research agenda for GAMAG. The publication addresses both knowledge and actions linked to gender and media issues. It analyses existing research findings and their links to policies, foregrounds existing research gaps, and recommends research and policy actions to be taken by the Global Alliance on Media and Gender and other stakeholders globally. It covers a range of concerns highlighting major themes including violence against women; women in leadership/decision making of media; gender and media policies and strategies; journalism education, and media and information literacy
Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates. Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult. The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique. Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist. This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.
This cutting-edge work critiques today's global mediascape through feminist perspectives, highlighting concerns of policy, power, labor, and technology. Starting with the general state of international communications, the book uses feminist political-economic and policy analyses to explore the globalization of media industries, including questions about women's employment and media content that is globally produced and consumed. A top-notch group of authors covers cases on online news, pornography and explicit material, political participation and democracy, policies for women's development, violence against women, labor practices and information workers, print media and publishing, public 'telecentres,' media coverage of HIV/AIDS, and more. Providing fresh feminist insights into international communication, this essential book shows the important strides taken toward women's justice in these areas and how far there is yet to go.
Contributed articles.
This title explores transnational media environments as a way to understand the gendered constructions and contradictions that support globalization, with special emphasis on women and a global feminist perspective.