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Globalisation has expanded the size of the global middle class. This expansion will change consumption patterns and shift the balance of spending power to middle-income economies. Rapid growth rates of the middle class in China and India have played a decisive role in creating the middle-income bulge. By 2030 the global middle class has been projected to grow to two billion. It is of note that a large middle class was also created during the first era of globalisation.
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.
Over the past two decades, the percentage of the world’s population living on less than a dollar a day has been cut in half. How much of that improvement is because of—or in spite of—globalization? While anti-globalization activists mount loud critiques and the media report breathlessly on globalization’s perils and promises, economists have largely remained silent, in part because of an entrenched institutional divide between those who study poverty and those who study trade and finance. Globalization and Poverty bridges that gap, bringing together experts on both international trade and poverty to provide a detailed view of the effects of globalization on the poor in developing nations, answering such questions as: Do lower import tariffs improve the lives of the poor? Has increased financial integration led to more or less poverty? How have the poor fared during various currency crises? Does food aid hurt or help the poor? Poverty, the contributors show here, has been used as a popular and convenient catchphrase by parties on both sides of the globalization debate to further their respective arguments. Globalization and Poverty provides the more nuanced understanding necessary to move that debate beyond the slogans.
With respect to the developing and threshold economies, it is no longer the poor who are the only focus of media attention. Today, the new middle classes are about to take centre stage, too. With their lifestyles and attitudes, the new middle classes are considered to be both the products as well as the promoters of globalization. They are a highly heterogeneousgroup in socio-economicterms as well as in habits 1 and preferences, including their societal role as consumers and citizens. The ?rst wave of scholarly and political attention can be traced back to the mid-nineties. The focal point was surprise and unease about indubitable symptoms of consumerism which, until then had been seen as a characteristic of the richest western societies. However, since the nineties, consumerism has run rampant in - velopingcountriestoo.Thishasparticularlybeennotedwithrespecttotheemerging middle classes in South East Asia. The “will to consume seemed inexhaustible, and appetites insatiable. This rage to consume [...] was both celebrated and feared by political leadersand other social/moralgatekeepers,who beganto condemnthe p- cess as ‘Westernization’ and even ‘westoxi?cation”’ (Chua 2000: xii). Ever since, the debate about the lifestyles of the new middle classes and their role in society has gained momentum.
This book fills an important gap in the existing literature on economic liberalization and globalisation in India by providing much needed ethnographic data from those affected by neoliberal globalisation. Based on ethnographic fieldwork and interviews, it reveals the complexity of the globalisation process and describes and accounts for the contradictory attitudes of the lower middle classes. The authors challenge the notion of a homogeneous Indian middle class as being the undoubted beneficiaries of recent neoliberal economic reforms, showing that while the lower middle classes are generally supportive of the recent economic reforms, they remain doubtful about the long term benefits of the country's New Economic Policy and liberalisation. Significantly, this book discusses and analyzes both the economic and cultural sides to globalisation in India, providing much-needed data in relation to several dimensions including the changing costs of living; household expenditure, debt and consumerism; employment and workplace restructuring; gender relations and girls’ education; global media and satellite television; and the significance of English in a globalising India. Globalisation and the Middle Classes in India will be of interest to scholars and students working in the fields of Sociology, Social Anthropology and Development Studies, as well as Asian Studies - in particular studies of South Asia and India - and Globalisation Studies.
NATIONAL BESTSELLER A Globe and Mail Favourite Book of 2020 From the #1 bestselling author of Why Your World Is About to Get a Whole Lot Smaller, a provocative, far-reaching account of how the middle class got stuck with the bill for globalization, and how the blowback—from Brexit to Trump to populist Europe—will change the developed world. Real wages in North America have not risen since the 1970s. Union membership has collapsed. Full-time employment is beginning to look like a quaint idea from the distant past. If it seems that the middle class is in retreat around the developed world, it is. Former CIBC World Markets Chief Economist Jeff Rubin argues that all this was foreseeable back when Canada, the United States and Mexico first started talking free trade. Growing global inequality is a problem of our own making, he says. And solving it won't be easy if we draw on the same ideas about capital and labour, right and left, that led us to this cliff. Articulating a vision that dovetails with the ideas of both Naomi Klein and Donald Trump, The Expendables is an exhilaratingly fresh perspective that is at once humane and irascible, fearless and rigorous, and most importantly, timely. GDP is growing, the stock market is up and unemployment is down, but the surprise of the book is that even the good news is good for only one percent of us.
This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
"In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derne argues that the effects of globalization on existing cultural values differ, among social groups. The non-elite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-elite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance." "The book also considers how globalization has transformed social class and gender in India. Derne argues that with globalization, class identities are defined more by transnational contexts that within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations." "Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies."--BOOK JACKET.
The Bridge to a Global Middle Class compiles a unique series of papers originally commissioned by the Council on Foreign Relations in the wake of the financial crises of 1997-1998. This thought-provoking retrospective culls the views of economists, international financial institutions, Wall Street, organized labor and varying public-interest organizations on the issue of how to fortify our global financial infrastructure. Their effort is the culmination of an 18-month study - The Project on Development, Trade, and International Finance - that seeks to encourage the evolution of middle-class oriented economic development in emerging market countries. In addressing the world economic problems that led to the crises and examining methods to improve the workings of the world's financial markets, they offer ideas, policy recommendations, and suggest the concrete forms these might take, in the drive to transition the world economy toward strategies that offer the developing world an improved standard of living. These papers make a convincing case for middle-class-oriented economic development as the key to global prosperity and stability. U.S. and international policy-makers will find these insightful discussions valuable in forming new policy and providing the appropriate stimulus for economic development in emerging economies.
​This volume challenges the concept of the ‘new African middle class’ with new theoretical and empirical insights into the changing lives in Sub-Saharan Africa. Diverse middle classes are on the rise, but models of class based on experiences from other regions of the world cannot be easily transferred to the African continent. Empirical contributions, drawn from a diverse range of contexts, address both African histories of class formation and the political roles of the continent’s middle classes, and also examine the important interdependencies that cut across inter-generational, urban-rural and class divides. This thought-provoking book argues emphatically for a revision of common notions of the 'middle class', and for the inclusion of insights 'from the South' into the global debate on class. Middle Classes in Africa will be of interest to students and scholars across a range of disciplines, as well as NGOs and policy makers with an interest in African societies.