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The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity. The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include: ? managing conversational dynamics ? influencing the customer's buying criteria ? justifying costs ? creating curiosity about your product
Are you sick of working 9 to 5? Would you love to earn money from the internet, but don’t know where to begin? Are you struggling to create the lifestyle of your dreams? Entrepreneur, business trainer, and YouTube star Kevin David left his unfulfilling accountant job to build a 10-million-dollar company. Now he’s sharing all his secrets so you can free yourself from the rat race and forge your own destiny. Unfair Advantage is an ultimate blueprint for building a successful online business monetizing what you already know. From the fundamentals of the digital frontier to David’s unique step-by-step plan, this packed resource has everything you need to trade your expertise for cold, hard cash. Kevin David’s powerful processes will help you keep your revenue stream flowing and achieve lifelong financial freedom. In Unfair Advantage, you’ll discover: -David’s straightforward method for launching a lucrative internet business -How to identify your passion and turn it into a profitable endeavor -The best ways to market your business for an immediate return on investment -The habits you must form to guarantee success in your venture -Personal examples, checklists, case studies, and much, much more! Unfair Advantage is your key to unlocking an online treasure chest. If you like inspiring visions, practical steps, and learning from a true master, then you’ll love Kevin David’s freedom-generating guide. Buy Unfair Advantage to start making your fortune today!
True financial education is the path to creating the life you want for yourself and your family. Kiyosaki challenges people to change the one thing that is within your control: yourself. He demonstrates how real financial education gives you an unfair advantage, and delivers measurable results.
Make more sales, grow your network, and become a top earner! Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching Uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough book on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware and went on to become the No. 1 muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves: Creating a win-win outlook for both you and your customers Stepping beyond fear to consistently expand your comfort zone Getting in the door by making an Uncopyable first impression Trading negotiation and persuasion for mutually profitable relationship-building Leveraging multiple contact platforms to maximize communication effectiveness Securing the order by asking the right questions, listening, and following up And more! Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. When you execute this process, your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else. Read this book…before your competition does!
Can a wife single-handedly bring a boring or broken marriage back to life? This improved and expanded edition of Laura Doyle's acclaimed First, Kill All the Marriage Counselors features real-life success stories from empowered wives who have done just that—and provides a step-by-step guide to revitalizing your own marriage. Laura Doyle's marriage was in trouble, and couples counseling wasn't helping. On the brink of divorce, she decided to talk to women who'd been happily married for over a decade, and their advice stunned her. From it, she distilled Six Intimacy Skills—woman-centric practices that ended her overwhelm and resentment, restoring the playfulness and passion in her marriage. Now an internationally-recognized relationship coach, Doyle has shared her secrets with women around the globe, saving thousands of marriages with her fresh, revolutionary approach. Practical and counter-intuitive, the Six Intimacy Skills are about focusing on your own desires and transforming your own life—not bending over backwards to transform your husband. Incorporating these skills will empower you to: Attract his attention like a magnet when you relax more and do less Receive affection not because you told him to make more of an effort, but because he naturally seeks you out Feel more like yourself—and like yourself more If you've been trying to "fix" your relationship and it's not working, maybe the problem was never you, or your husband, or even the two of you as a couple. Maybe the problem is that nobody ever taught you the skills you need to foster respect, tenderness, and consideration. With humor and heart, The Empowered Wife shows you how to improve your relationship in ways you hadn't thought possible. You'll join a worldwide community of over 150,000 empowered wives who finally have the marriages they dreamed of when they said "I do."
Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.
"The Inner Winner" contains proven performance psychology tactics that can beused to enhance performance in sport, business, and life in general.